Country Manager

Newton; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

Newton is seeking a Country Manager to spearhead its expansion in Europe. This role involves business development, client management, and local strategy. The ideal candidate will have extensive experience in digital marketing and a strong understanding of the mobile app ecosystem. You'll be responsible for driving sales and building market awareness while collaborating with global teams to ensure client success.

Benefits

Competitive Compensation

Performance-based incentives

Culture of Innovation

Qualifications

• 8–12 years of experience in digital marketing or B2B SaaS.
• Deep understanding of Europe’s mobile-first economy.

Responsibilities

• Own the go-to-market strategy for Newton in Europe.
• Build and manage a pipeline of iOS app developers and agencies.
• Drive end-to-end sales cycles.

Skills

Digital Marketing

Sales

Negotiation

Communication

Tools

Apple Search Ads

MMPs

Job description

Scale Your Apple Search Ads Campaigns with Newton: The performance-focused Apple Search Ads management platform powered by data intelligence and in-depth expertise to deliver business growth. Newton is designed to target and optimize your Apple Search Ads user acquisition campaign for bottom-of-funnel campaign goals, such as app installs, user activation, product purchases, and more. Utilizing AI-powered keyword suggestions, market insights, automated bid optimization, comprehensive funnel analytics, and dedicated client support, Newton helps brands enhance visibility and expand their market share on iOS. Achieve impressive ROI and acquire new users while driving substantial business growth through effective mobile advertising efforts.

We are hiring a Country Manager to lead Newton’s entry and expansion in Europe. This is a high-impact, entrepreneurial role for a self-motivated individual who understands the mobile app ecosystem and can operate independently to build market traction. As our first hire in Europe, you will wear multiple hats: business development, client management, local strategy, and market enablement. You’ll represent Newton to prospective clients and partners, with the full support of our global sales, product, and operations teams.

Responsibilities:

Business Growth & Sales

• Own the go-to-market strategy for Newton in Europe.
• Build and manage a high-quality pipeline of iOS app developers, agencies, and enterprise marketers.
• Drive end-to-end sales cycles: from prospecting, pitching, and demos to closing and onboarding.
• Meet or exceed growth and revenue targets for the European market.

Market Development

• Build awareness of Newton through events, webinars, and industry networking.
• Identify strategic partnership opportunities with mobile ad networks, MMPs, publishers, and local app communities.
• Analyze competitive dynamics and user behavior trends to localize pricing, positioning, and offerings.

Client Success & Retention

• Ensure a smooth onboarding experience and ongoing support by coordinating with our global customer success teams.
• Act as the voice of the customer, relaying feedback and insights to our product and engineering teams to enhance localization and performance.
• Operational Execution
• Take full responsibility for local operations including light-touch compliance, reporting, and coordination with Affle HQ.
• Represent the Newton brand with professionalism, local fluency, and strategic clarity.

Requirements:

• 8–12 years of experience in digital marketing, ad tech, mobile app growth, or B2B SaaS—preferably with a strong sales or partner development track record.
• Deep understanding of Europe’s mobile-first economy and app landscape, especially in verticals like Gaming, eCommerce, Fintech and OTT.
• Proven ability to close complex deals with marketing leaders, CMOs, or growth teams.
• Fluent in English with excellent communication, negotiation, and storytelling skills.
• Comfortable working independently in a lean setup while coordinating with distributed global teams.
• Familiarity with Apple Search Ads, MMPs (e.g., AppsFlyer, Adjust), and mobile attribution is a strong plus.
• A passion for AI, automation, and intelligent marketing solutions.

About Newton

Newton is an AI-powered performance marketing platform that helps iOS app marketers scale efficiently through automated Apple Search Ads optimization. Our platform delivers end-to-end capabilities—automated campaign management, multilingual keyword generation, user acquisition funnel analytics, and actionable insights to drive quality installs and retention.

As part of Affle (NSE: AFFLE), a global technology company with deep expertise in consumer intelligence and mobile marketing, Newton benefits from cutting-edge R&D, global scale, and deep domain knowledge across over 20 international markets. Affle’s platforms power billions of app interactions monthly for brands across e-commerce, fintech, travel, entertainment, and more. With Newton already delivering strong results in North America, Europe, India, and Southeast Asia, we’re now scaling to Japan—a mobile-savvy, high-value market—with ambitious growth plans.

Why Join Newton (An Affle Company)?

Global Scale, Local Agility – Be part of a growing global company backed by Affle, with local independence to shape market entry.

Cutting-Edge Tech – Work with AI-first marketing tools used by top apps worldwide.

End-to-End Ownership – Drive strategy and execution in a high-growth, high-responsibility role.

Competitive Compensation – Attractive base pay with performance-based incentives.

Culture of Innovation – Join a cross-functional team that values clarity, speed, autonomy, and outcomes.

Let’s Build Newton Europe Together

If you’re excited about mobile performance marketing, AI automation, and leading the charge in a dynamic new market-we want to meet you.

Apply today and shape the future of app growth in Europe with Newton.