Corporate Marketing Manager - Sec

Bupa UK; Salford; Hybrid; GBP 43,000 - 59,000; Full time

Benefits offered by this job

25 days holiday

Bupa health insurance

Enhanced pension plan and life insur-

Annual performance-based bonus

Onsite gyms or local discounts

Online discounts

Job summary

Bupa UK is seeking a Corporate Marketing Manager to join the UK Insurance Marketing team, hybrid role based in Salford. You will own the corporate customer marketing strategy, drive engagement and growth across our corporate customer base.

The role leads ABM across key accounts, collaborates with Sales, Product and Commercial teams, manages budgets and develops a high-performing team, with a 9-month secondment and a £51,000 salary.

Qualifications

• Strong B2B marketing experience in healthcare/insurance or regulated industries.
• Proven experience delivering customer marketing and ABM programmes.
• Excellent stakeholder management and influencing skills.
• Experience using CRM systems and marketing automation to drive decisions.
• Experience leading and developing teams.

Responsibilities

• Own and deliver the Corporate customer marketing strategy.
• Create and execute targeted marketing campaigns that drive retention, engagement and account growth.
• Lead account-based marketing (ABM) activity across key customer accounts.
• Work closely with Sales, Client Management, Product and Commercial teams to maximise customer value.
• Use customer insight, data and market trends to shape marketing activity and identify growth opportunities.
• Lead and develop a high-performing team of marketing professionals.
• Manage marketing budgets, performance reporting and continuous improvement activity.

Skills

B2B marketing

ABM

Stakeholder management

CRM systems

Marketing automation

Team leadership

Cross-functional collaboration

Tools

CRM systems

Marketing automation platforms

Job description

Job Description

Job Title: R1230359 Corporate Marketing Manager - Sec

Job Grade: C16

Salary: £51,000 DOE Fantastic benefits

Location status: Hybrid (flexible working options available) 3 days WFH

Location: Bupa Place, Salford

Permanent/fixed term contract: 9 months Secondment

About The Role

We Make Health Happen

At Bupa, we're passionate about helping people live longer, healthier, happier lives. We're looking for an experienced Corporate Marketing Manager to join our UK Insurance Marketing team and play a key role in driving customer engagement, retention and growth across our Corporate customer base.

What You'll Be Doing

• Own and deliver the Corporate customer marketing strategy.
• Create and execute targeted marketing campaigns that drive retention, engagement and account growth.
• Lead account-based marketing (ABM) activity across key customer accounts.
• Work closely with Sales, Client Management, Product and Commercial teams to maximise customer value.
• Use customer insight, data and market trends to shape marketing activity and identify growth opportunities.
• Lead and develop a high-performing team of marketing professionals.
• Manage marketing budgets, performance reporting and continuous improvement activity.

What We're Looking For

• Strong B2B marketing experience, ideally within healthcare, insurance, financial services or another regulated industry.
• Proven experience delivering customer marketing and account-based marketing programmes.
• Excellent stakeholder management and influencing skills.
• Strong commercial awareness and customer focus.
• Experience using CRM systems, marketing automation and customer data to drive decision-making.
• Comfortable working in a complex, matrix environment.
• Previous experience leading and developing teams.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social, and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Annual performance-based bonus
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type

Full time

Job Area

Call Centre

Locations

Bupa Place