Corporate Communications Recruitment Lead

Police Scotland; Glasgow; Hybrid; GBP 55,000 - 85,000; Full time

Job summary

Police Scotland is seeking a Recruitment Communications Lead to bridge Corporate Communications and HR/Recruitment, shaping an employer brand and multi-channel campaigns to attract top talent for priority roles.

You will manage budgets, leverage digital platforms, and deliver evidence-based strategies across the recruitment lifecycle, working between Jackton and Dalmarnock to drive impact and deliver measurable outcomes.

Qualifications

• Degree in a Communications-related discipline or equivalent proven experience.

Responsibilities

• Develop and execute evidence-based recruitment marketing campaigns across multi-channel platforms.
• Lead and evaluate EVP and employer branding for Police Scotland.
• Manage recruitment marketing budgets and agency partnerships with strict compliance.
• Coordinate with Corporate Communications and HR/Recruitment to align priorities.
• Provide data-driven insights and ROI reporting to senior stakeholders.
• Support stakeholder engagement and guide senior leaders on recruitment marketing trends.

Skills

Digital marketing

Data analytics

Communication writing

Stakeholder management

Campaign strategy

Education

Degree in communications or related discipline

Job description

Are you ready for a job like no other?

As the Recruitment Communications Lead, you will bridge Corporate Communications and HR/Recruitment to position Police Scotland as an employer of choice. You will lead the design, execution, and evaluation of evidence-based, multi-channel recruitment marketing campaigns aimed at attracting top talent for priority, high-volume, and hard-to-fill roles.

Working between our recruitment team in Jackton and the Corporate Communications team in Dalmarnock, you will manage recruitment marketing budgets, leverage digital/social platforms, and shape our Employer Value Proposition (EVP).

Key Responsibilities:

• Strategic Planning: Develop, implement, and review an evidence-based recruitment marketing and attraction strategy aligned with workforce demand and organizational priorities.
• Campaign Delivery: Lead the design and delivery of integrated, multi-channel attraction campaigns (defining target audiences, key messaging, channel mix, and delivery plans).
• Brand & EVP Management: Develop and champion Police Scotland s employer brand and EVP across candidate-facing channels to ensure credibility, inclusivity, and accessibility.
• Measurement & ROI: Establish measurement frameworks, track recruitment KPIs, interpret campaign data, and provide data-driven reports/recommendations to senior stakeholders.
• Budget & Agency Leadership: Manage the recruitment marketing budget, oversee external agency partnerships, and ensure strict compliance with procurement, legal, and brand guidelines.
• Stakeholder Engagement: Act as a specialist advisor to senior leaders and HR teams, providing strategic advice on recruitment marketing, candidate experience, and market trends.
• Cross-Functional Collaboration: Coordinate a multi-disciplinary team across Corporate Communications and Recruitment to execute cohesive campaign goals.

Education & Experience

• Degree in a Communications-related discipline with demonstrable experience, OR equivalent proven experience in a similar professional environment.
• Proven track record in recruitment marketing, creative campaign development, and strategy implementation.

Skills & Knowledge

• Digital Marketing: Expertise in digital recruitment tools, social media strategies, and content management systems.
• Data & Analytics: Deep understanding of recruitment metrics, candidate insights, and market data to drive strategy and optimize spend.
• Communication & Writing: Exceptional writing, editing, and presentation skills, with a demonstrated ability to turn complex topics into audience-friendly messaging.
• Stakeholder Management: Excellent interpersonal skills with the ability to build effective working relationships, manage competing priorities, and constructively challenge senior stakeholders.
• Personal Qualities: Demonstrates integrity, professionalism, and resilience under pressure.

Desirable Criteria

• Familiarity with HR and recruitment processes/guidelines.
• A valid driving licence.

Every role in Police Scotland plays a part in Keeping People Safe.

This is an opportunity to join a national organisation serving communities across Scotland, where integrity, fairness and respect are at the heart of everything we do.

Police Scotland serves over 5 million people across Scotland s cities, towns, rural and island communities.

Our 2030 vision is for safer communities, less crime, supported victims and a thriving workforce.

We are committed to equality, human rights and building a workforce that reflects the communities we serve.

Full details regarding this vacancy can be found in the attached Role Profile.

Applicants must be a British citizen, a member of the EU or other states in the EEA, a Commonwealth citizen or a foreign national free of restrictions.

You should have been resident in the UK for a minimum of five years immediately prior to application for this role