Copy Lead

Mira; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Mira seeks a Copy Lead to own messaging architecture and copy across brand, campaign, product, and claims language. You will build a structured, flexible messaging system, including copy libraries, style guides, and training, so the team can execute at a high bar without you writing everything.

This senior role reports to the Creative Director and leads two copywriters (Paid Channels and Lifecycle). It is a remote FT position with flexible hours and a competitive salary with a bonus tied to OKRs.

Qualifications

• 5+ years of copywriting experience, including senior or lead-level ownership of brand or campaign messaging.
• Genuine copy craft — you write hooky, scroll-stopping lines that are clear and human.
• Experience writing in regulated or compliance-sensitive categories (health, finance, wellness, etc.).
• Product marketing fluency — connect copy to business goals and personas.
• Fluent with AI-assisted writing tools, with strong judgment on what to keep or rewrite.
• A portfolio showing range across campaign, product, and multi-channel copy.
• Experience training, editing, or managing other writers.

Responsibilities

• Own messaging architecture and top-level copy for every major campaign and product launch.
• Maintain up-to-date brand and product copy, including claims language and ongoing legal collaboration.
• Build and maintain copy libraries, style guides, and training materials for Mira's brand voice.
• Edit, QA, and coach copywriters and content team output to a single standard.
• Manage and grow the two copywriters — direction, performance, hiring as the team scales.
• Partner with the Creative Director on how copy and design work together within the broader system.

Skills

5+ years copywriting

Copy craft

Regulated copy experience

Product marketing

AI writing tools

Portfolio

Team leadership

Native English

Femtech wellness

Job description

About the position

We're hiring a Copy Lead to own messaging architecture and copy — brand, campaign, product, and claims language — across Mira. Think scroll-stopping lines that make women fall in love with our brand. Catchy, scannable, and compliant language about the product — clear and purchase-driving. Your job is to build well structured and flexible messaging system for the team — copy libraries, style guides, training — that lets the rest of the team execute at that same bar, without you writing everything.

This is a new senior role on our creative team, created to give copy a dedicated owner as Mira scales. You'll report to our Creative Director and lead two copywriters — one focused on Paid Channels, one on Lifecycle.

Responsibilities:

• Own messaging architecture and top-level copy for every major campaign and product launch.

• Maintain strong, up-to-date brand and product copy — claims and core language — including ongoing experimentation in partnership with legal.

• Build and maintain the team's copy libraries, style guides, and training materials — setting and evolving Mira's brand voice.

• Edit, QA, and coach copywriters' and content team output to a single, consistent standard.

• Manage and grow the two copywriters — day-to-day direction, performance, and hiring as the team scales.

• Partner with the Creative Director on how copy and design work together within the broader creative system.

Flag and resolve repeating claims and compliance questions before legal review, escalating only what's new or genuinely ambiguous.

Requirements:

• 5+ years of copywriting experience, including senior or lead-level ownership of brand or campaign messaging.

• Genuine copy craft — you write hooky, scroll-stopping lines that naturally touch people. Copy is scannable, human, and clear at a glance — never generic, vague, or overloaded.

• Experience writing in a regulated or compliance-sensitive category (health, finance, wellness, or similar) is a strong plus.

• Product marketing fluency — you naturally question the business goal behind each piece of copy, dig deep into product and persona research, and deliver the message that actually serves that goal.

• Fluent with AI-assisted writing tools, but with a STRONG judgment to know what to keep, what to rewrite, and what to throw out.

• A portfolio showing range across campaign, product, and multi-channel copy — not just one format.

• Experience training, editing, or managing other writers.

• Native English.

• Nice-to-have: femtech or wellness background; prior experience managing writers directly.

Details

The role is a remote FT position with flexible working hours.

What we offer:

• Join one of the fastest-growing femtech companies in the U.S., driven by a strong mission to advance women’s health and expand access to care.

• Be part of a passionate, highly motivated, and international team dedicated to making a real difference in people’s lives.

• Thrive in a fast-paced startup environment where your work directly impacts company growth, strategy, and key decisions.

• Enjoy real opportunities for career growth, with the ability to shape, build, and develop teams as we scale.

• Work in a flexible, fully remote environment that supports autonomy, ownership, and independence.

• Receive a competitive salary along with a performance-based bonus system tied to OKRs.

Recruiting process

Step 1 'Screening call with HR' - Step 2 ‘Portfolio assessment’- Step 3 'Interview with Head of Brand and Communications' - Step 4 ‘Writing/editing test task' - Step 5 'Final interview with Product Marketing Lead + Creative Director' - Step 6 'Reference check'