Copywriter

Critical Playground LLC; Greater London; Hybride; GBP 42 000 - 54 000; Plein temps

Avantages offerts par ce poste

Annual bonus and profit share

25 days holiday (+1 day each 3 years)

Work from abroad: 2 weeks/year

Pension scheme

Wellness sessions

West End Club discounts

Annual training budget

WFH equipment budget

Résumé du poste

Critical Playground LLC is seeking a Copywriter with strategic range to support high-impact campaigns across beauty, tech, and beyond. You will manage a diverse global portfolio of consumer and lifestyle brands, writing with authority and adapting to multiple voices while upholding brand standards.

You’ll write for B2C audiences on Pinterest and B2B content for Workday accounts, including emails, social, events, and long-form content like eBooks.

Qualifications

• A skilled, confident, and strategically minded writer who independently delivers high-quality copy for a diverse portfolio of brands.
• Writes for B2C audiences on multiple formats including emails, social, video, and long-form content like eBooks.
• Able to adapt to multiple voices while maintaining brand standards and meeting client goals.

Responsabilités

• Stakeholder Engagement: attend project kickoff calls with key stakeholders.
• Creative Collaboration: partner with Designers, Creatives, and Leads to ideate and provide solutions.
• Brief Ownership: own briefs to develop copy for multiple project packs with different formats.
• Quality Control: provide clear feedback during sign-off, ensuring timely delivery.
• Strategic Rationale: offer client-facing copy rationale for decisions and maintain strategic alignment.
• Mentorship: mentor junior team members, offering guidance and support.
• Studio Innovation: develop AI-assisted workflows and time-saving processes.

Connaissances

Versatile Storyteller

Audience-First Thinking

Platform Expert

Cool, Calm, Collected

Operationally Excellent

Description du poste

Do you love the challenge of switching from a luxury beauty voice to a high-tech tone before your first coffee break?

We are looking for a Copywriter with the strategic range to support high-impact campaigns across beauty, tech, and beyond. If you have the expertise to manage a diverse global portfolio of consumer and lifestyle brands, we want to hear from you!

Summary

A skilled, confident, and strategically minded writer who independently delivers high-quality, engaging copy for a diverse portfolio of brands. They write with authority and consistency, adapting easily to multiple voices while balancing creative expression with commercial awareness. Their work consistently meets client goals and adheres to high brand standards.

They’ll write for B2C audiences on Pinterest, working across multiple formats – including static, video, and interactive units – they bring insightful thinking to every piece. From campaign headlines and social posts to video scripts, they maintain a sharp focus on consistency, clarity, and purpose.

They’ll also write for B2B audiences on our account with Workday, which will include emails, social, copy for events and longer form content like eBooks. This role will also involve proof-reading, and some briefs will require some conceptual thinking; for a recent brief, we came up with ideas for conference leave behind gifts, with supporting copy for the packaging.

This writer owns projects from concept to delivery, applying critical thinking to produce elevated copy that is engaging, impactful, and persuasive.

Your Day to Day

• Stakeholder Engagement: Attend project kick-off calls with a variety of key stakeholders, contributing expert opinions and insights.
• Creative Collaboration: Partner actively with Designers, Creatives, and Leads, playing a key role in ideation and providing innovative solutions to meet client needs.
• Brief Ownership: Take ownership of briefs to develop dynamic copy for multiple project "packs" simultaneously – each consisting of different formats and requiring unique copy that adheres strictly to brand guidelines.
• Quality Control: Provide clear, thorough, and actionable feedback during sign-off stages, incorporating guidance from the Creative Lead and ensuring projects move through the studio efficiently.
• Strategic Rationale: Provide client-facing copy rationale for creative writing decisions, enforcing strategies and underpinning the work with logic.
• Mentorship: Mentor junior team members, providing a professional sounding board alongside friendly, genuine support.
• Studio Innovation: Contribute to the "always-on" evolution of the studio by adopting AI-supported workflows and actively developing time-saving processes and automations.

Your Skills

• Versatile Storyteller: The ability to develop concepts and write effective, authentic copy for a wide variety of brands across beauty, fashion, travel, food and beverage, technology, and more.
• Audience-First Thinking: Skilled at merging audience data with brand objectives to create purposeful, strategically aligned copy for discovery, consideration, and conversion.
• Platform Expert: Deep knowledge of platform best practices, viral trends, and industry news to ensure work is always current and relevant.
• Cool, Calm, Collected: Confidence in attending client meetings and articulating knowledge in a professional, mature manner – often acting as the sole copy representative for a project.
• Operationally Excellent: A strong communicator who works proactively, self-prioritises, and manages multiple projects simultaneously without losing attention to meticulous detail.

How We Work

You'll get thorough onboarding and strong peer support from your Creative Lead, in a studio that moves fast, holds high standards, and backs that up with real support and room to grow.

Location & Work Pattern:

Hybrid. You must be able to commute to our Central London office twice per week.

Right to Work

Candidates must possess the permanent right to work in the UK. Please note that we are unable to provide visa sponsorship for this role.

Benefits

• Annual bonus and profit share: Everyone shares in how well the studio does.
• Time off: 25 days a year, including our Christmas closure. Rises by a day a year after three years.
• Work from abroad: Work from anywhere for two weeks a year.
• Health and family: Pension scheme, enhanced maternity and paternity packages, Bupa employee assistance programme, and free wellness sessions and West End Club discounts for the London team.
• Learning and development: An annual training budget for every person, a WFH equipment budget, and real time set aside for team learning and innovation.