Copywriter

The Online Studio (OLS); Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Annual bonus & profit share

25 days holiday

Work from abroad

Pension + family benefits

Training budget & equipment

Job summary

The Online Studio (OLS) is seeking a Copywriter to shape engaging, high-quality copy across beauty, tech, and lifestyle brands. You will manage multiple formats—from campaign headlines to video scripts—while maintaining brand voice and commercial impact.

You’ll work with stakeholders and designers to craft copy that resonates with global audiences, mentoring peers and advancing the studio’s innovative, AI-enhanced workflows.

Qualifications

• Ability to develop concepts and write authentic copy for diverse brands across beauty, tech, lifestyle and beyond.
• Merge audience insights with brand objectives to drive discovery, consideration, and conversion.
• Stay current with platform best practices and trends to keep work relevant.

Responsibilities

• Attend project kick-off calls with key stakeholders and provide expert input.
• Collaborate with Designers and Leads to ideate and deliver innovative copy.
• Own briefs from concept to delivery, creating dynamic copy for multiple formats while adhering to brand guidelines.
• Provide clear feedback during sign-off stages to ensure timely project progression.
• Present client-facing copy rationales to support creative decisions and strategies.
• Mentor junior team members and support studio-wide efficiency with AI-assisted workflows.
• Contribute to ongoing studio innovation and time-saving processes.

Skills

Versatile storyteller

Audience-first thinking

Platform expert

Confident communicator

Detail-oriented

Job description

Do you love the challenge of switching from a luxury beauty voice to a high-tech tone before your first coffee break?

We are looking for a Copywriter with the strategic range to support high-impact campaigns across beauty, tech, and beyond. If you have the expertise to manage a diverse global portfolio of consumer and lifestyle brands, we want to hear from you!

Summary

A skilled, confident, and strategically minded writer who independently delivers high-quality, engaging copy for a diverse portfolio of brands. They write with authority and consistency, adapting easily to multiple voices while balancing creative expression with commercial awareness. Their work consistently meets client goals and adheres to high brand standards.

They’ll write for B2C audiences on Pinterest, working across multiple formats – including static, video, and interactive units – they bring insightful thinking to every piece. From campaign headlines and social posts to video scripts, they maintain a sharp focus on consistency, clarity, and purpose.

They’ll also write for B2B audiences on our account with Workday, which will include emails, social, copy for events and longer form content like eBooks. This role will also involve proof-reading, and some briefs will require some conceptual thinking; for a recent brief, we came up with ideas for conference leave behind gifts, with supporting copy for the packaging.

This writer owns projects from concept to delivery, applying critical thinking to produce elevated copy that is engaging, impactful, and persuasive.

Your Day to Day

• Stakeholder Engagement: Attend project kick-off calls with a variety of key stakeholders, contributing expert opinions and insights.
• Creative Collaboration: Partner actively with Designers, Creatives, and Leads, playing a key role in ideation and providing innovative solutions to meet client needs.
• Brief Ownership: Take ownership of briefs to develop dynamic copy for multiple project "packs" simultaneously – each consisting of different formats and requiring unique copy that adheres strictly to brand guidelines.
• Quality Control: Provide clear, thorough, and actionable feedback during sign-off stages, incorporating guidance from the Creative Lead and ensuring projects move through the studio efficiently.
• Strategic Rationale: Provide client-facing copy rationale for creative writing decisions, enforcing strategies and underpinning the work with logic.
• Mentorship: Mentor junior team members, providing a professional sounding board alongside friendly, genuine support.
• Studio Innovation: Contribute to the "always-on" evolution of the studio by adopting AI-supported workflows and actively developing time-saving processes and automations.

Your Skills

• Versatile Storyteller: The ability to develop concepts and write effective, authentic copy for a wide variety of brands across beauty, fashion, travel, food and beverage, technology, and more.
• Audience-First Thinking: Skilled at merging audience data with brand objectives to create purposeful, strategically aligned copy for discovery, consideration, and conversion.
• Platform Expert: Deep knowledge of platform best practices, viral trends, and industry news to ensure work is always current and relevant.
• Cool, Calm, Collected: Confidence in attending client meetings and articulating knowledge in a professional, mature manner – often acting as the sole copy representative for a project.
• Operationally Excellent: A strong communicator who works proactively, self-prioritises, and manages multiple projects simultaneously without losing attention to meticulous detail.

How We Work

You’ll get thorough onboarding and strong peer support from your Creative Lead, in a studio that moves fast, holds high standards, and backs that up with real support and room to grow.

Location & Work Pattern

Hybrid. You must be able to commute to our Central London office twice per week.

Right to Work

Candidates must possess the permanent right to work in the UK. Please note that we are unable to provide visa sponsorship for this role.

Benefits

• Annual bonus and profit share: Everyone shares in how well the studio does.
• Time off: 25 days a year, including our Christmas closure. Rises by a day a year after three years.
• Work from abroad: Work from anywhere for two weeks a year.
• Health and family: Pension scheme, enhanced maternity and paternity packages, Bupa employee assistance programme, and free wellness sessions and West End Club discounts for the London team.
• Learning and development: An annual training budget for every person, a WFH equipment budget, and real time set aside for team learning and innovation.