Senior Copy Architect: Brand, Campaigns & Compliance

Mira; Greater London; Híbrido; GBP 70.000 - 90.000; Jornada completa

Descripción de la vacante

Mira seeks a Copy Lead to own messaging architecture and copy across brand, campaign, product, and claims language. You will build a structured, flexible messaging system, including copy libraries, style guides, and training, so the team can execute at a high bar without you writing everything.

This senior role reports to the Creative Director and leads two copywriters (Paid Channels and Lifecycle). It is a remote FT position with flexible hours and a competitive salary with a bonus tied to OKRs.

Formación

• 5+ years of copywriting experience, including senior or lead-level ownership of brand or campaign messaging.
• Genuine copy craft — you write hooky, scroll-stopping lines that are clear and human.
• Experience writing in regulated or compliance-sensitive categories (health, finance, wellness, etc.).
• Product marketing fluency — connect copy to business goals and personas.
• Fluent with AI-assisted writing tools, with strong judgment on what to keep or rewrite.
• A portfolio showing range across campaign, product, and multi-channel copy.
• Experience training, editing, or managing other writers.

Responsabilidades

• Own messaging architecture and top-level copy for every major campaign and product launch.
• Maintain up-to-date brand and product copy, including claims language and ongoing legal collaboration.
• Build and maintain copy libraries, style guides, and training materials for Mira's brand voice.
• Edit, QA, and coach copywriters and content team output to a single standard.
• Manage and grow the two copywriters — direction, performance, hiring as the team scales.
• Partner with the Creative Director on how copy and design work together within the broader system.

Conocimientos

5+ years copywriting

Copy craft

Regulated copy experience

Product marketing

AI writing tools

Portfolio

Team leadership

Native English

Femtech wellness

Descripción del empleo

Mira seeks a Copy Lead to own messaging architecture and copy across brand, campaign, product, and claims language. You will build a structured, flexible messaging system, including copy libraries, style guides, and training, so the team can execute at a high bar without you writing everything.

This senior role reports to the Creative Director and leads two copywriters (Paid Channels and Lifecycle). It is a remote FT position with flexible hours and a competitive salary with a bonus tied to OKRs.