Conversion & SEO Lead for High-Impact Digital Experiences
Higher Ed Partners
Don’t send a generic resume — generate a resume and cover letter tailored to this exact role.
Job summary
Higher Ed Partners (HEP) seeks a Website & Digital Experience Manager to optimise UK websites and landing pages, turning traffic into high-quality enquiries and applications. You will lead CRO, SEO, A/B testing and analytics with the Growth, Content and Marketing teams, developers and agencies to improve usability and conversions.
Requirements: 4+ years in CRO/SEO or website optimisation; hands-on GA4, Google Tag Manager and testing tools; strong technical SEO; a data-led approach to improve
Qualifications
- 4+ years in CRO/SEO or website optimisation.
- Hands-on GA4, Google Tag Manager and A/B testing tools.
- Strong technical SEO, website performance and landing page optimisation.
- A data-led approach with a track record of improving conversions and lead generation.
- Confidence working with developers, agencies and cross-functional teams.
- Experience in lead generation, higher education or AI-powered search optimisation would be a bonus.
Responsibilities
- Lead website optimisation, CRO, SEO and analytics to improve usability and conversions.
- Collaborate with Growth, Content and Marketing teams, developers and external agencies.
- Improve user experience and increase high-quality enquiries and applications.
- Translate digital traffic into measurable growth for university programmes.
Skills
Tools
Job description
Higher Ed Partners (HEP) seeks a Website & Digital Experience Manager to optimise UK websites and landing pages, turning traffic into high-quality enquiries and applications. You will lead CRO, SEO, A/B testing and analytics with the Growth, Content and Marketing teams, developers and agencies to improve usability and conversions.
Requirements: 4+ years in CRO/SEO or website optimisation; hands-on GA4, Google Tag Manager and testing tools; strong technical SEO; a data-led approach to improve
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
