Website & Content Growth Lead (SEO, UX & Conversions)

National Fostering Group; Bolton; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

27 days holiday

Bonus schemes

Pension scheme

Enhanced family leave

Employee Assistance Programme

Job summary

National Fostering Group is seeking a Website & Content Manager to own our websites, develop landing pages and digital campaigns, and continually improve user journeys to drive enquiries and conversions.

You'll collaborate with the marketing team and external partners, using analytics and SEO to identify opportunities, test improvements, and measure performance, while helping grow our in-house digital capability for recruitment ambitions.

Qualifications

• Experience managing websites and content with a focus on accessibility and performance.
• Strong SEO, analytics, user experience, and conversion optimisation.
• Confident communicator and stakeholder manager across teams and with external partners.

Responsibilities

• Own National Fostering Group's websites and develop landing pages and digital campaigns.
• Improve user journeys to increase enquiries and conversion.
• Collaborate with the marketing team and external partners; use data to test improvements and measure performance.
• Help develop in-house digital capability and reduce reliance on external agencies.

Skills

Website management

Content management

SEO

Analytics

User experience

Conversion optimisation

Stakeholder management

Digital marketing

Job description

National Fostering Group is seeking a Website & Content Manager to own our websites, develop landing pages and digital campaigns, and continually improve user journeys to drive enquiries and conversions.

You'll collaborate with the marketing team and external partners, using analytics and SEO to identify opportunities, test improvements, and measure performance, while helping grow our in-house digital capability for recruitment ambitions.