Website & Digital Experience Manager

Higher Ed Partners; St Albans; On-site; GBP 60,000 - 80,000; Full time

Job summary

Higher Ed Partners (HEP) seeks a Website & Digital Experience Manager to optimise UK websites and landing pages, turning traffic into high-quality enquiries and applications. You will lead CRO, SEO, A/B testing and analytics with the Growth, Content and Marketing teams, developers and agencies to improve usability and conversions.

Requirements: 4+ years in CRO/SEO or website optimisation; hands-on GA4, Google Tag Manager and testing tools; strong technical SEO; a data-led approach to improve

Qualifications

• 4+ years in CRO/SEO or website optimisation.
• Hands-on GA4, Google Tag Manager and A/B testing tools.
• Strong technical SEO, website performance and landing page optimisation.
• A data-led approach with a track record of improving conversions and lead generation.
• Confidence working with developers, agencies and cross-functional teams.
• Experience in lead generation, higher education or AI-powered search optimisation would be a bonus.

Responsibilities

• Lead website optimisation, CRO, SEO and analytics to improve usability and conversions.
• Collaborate with Growth, Content and Marketing teams, developers and external agencies.
• Improve user experience and increase high-quality enquiries and applications.
• Translate digital traffic into measurable growth for university programmes.

Skills

CRO

SEO

Website optimisation

A/B testing

Analytics

Tools

GA4

Google Tag Manager

A/B testing tools

Job description

At Higher Ed Partners (HEP), we work with universities to expand access to higher education through online learning opportunities. We combine higher education expertise with digital marketing and student recruitment to help our university partners reach more learners and grow their online programmes.

We're looking for a Website & Digital Experience Manager to help us turn digital traffic into meaningful results by improving the performance, usability and conversion of our UK websites and landing pages.

You’ll lead website optimisation, CRO, A/B testing, SEO and digital analytics, working closely with our Growth, Content and Marketing teams, developers and external agencies to improve user experience and increase high-quality enquiries and applications.

What we're looking for:

• 4+ years' experience in CRO, SEO or website optimisation
• Hands-on experience with GA4, Google Tag Manager and A/B testing tools
• Strong technical SEO, website performance and landing page optimisation skills
• A data-led approach with a track record of improving conversions and lead generation
• Confidence working with developers, agencies and cross-functional teams

Experience in lead generation, higher education or AI-powered search optimisation would be a bonus.

Ready to turn your digital expertise into measurable growth? Help us transform how prospective students discover, engage with and apply to online university programmes. If you're passionate about CRO, SEO, A/B testing and creating high-performing digital experiences, we'd love to hear from you. Join HEP and make your impact.

HEP is an equal opportunities employer, committed to creating an inclusive workplace where everyone feels valued and able to thrive.