Conversion Rate Optimisation (CRO) Manager

JR United Kingdom; Bolton; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

A leading digital agency in the UK seeks a CRO Manager to spearhead optimization strategies for renowned clients. You'll leverage your expertise in A/B testing and data analysis to enhance digital journeys, while fostering the growth of a dynamic CRO team in a supportive work culture.

Benefits

Award-winning culture

Covent Garden office

Work-life flexibility

Growth and impact

Twice-yearly bonuses

Qualifications

• 3+ years in CRO or UX optimisation, ideally agency-side.
• Experience with testing platforms and data tools.
• Analytical mindset and excellent communication skills.

Responsibilities

• Own and lead testing strategies and CRO roadmaps for multiple clients.
• Use tools like Optimizely and GA4 to design and evaluate tests.
• Coach and develop a growing CRO team.

Skills

CRO

UX optimisation

Data analysis

Communication

Tools

Optimizely

VWO

GA4

Job description

Social network you want to login/join with:

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Client:

In Digital

Location:

bolton, greater manchester, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

We’re In Digital – one of the UK’s Best Workplaces – and we’re on the lookout for a CRO Manager to lead game-changing optimisation strategies for some of the most exciting brands in the world.

You’ll work directly with clients like the Financial Times, The Independent, and Experian, managing experimentation roadmaps, leading a team of CRO specialists, and shaping impactful digital journeys.

What You’ll Be Doing:

• Own and lead testing strategies and CRO roadmaps for multiple clients across sectors
• Use tools like Optimizely, VWO, Piano or Zephr to design, run and evaluate A/B and multivariate tests
• Translate data into insights using GA4 (must-have), Amplitude, Mixpanel, and Adobe Analytics
• Collaborate with front-end developers, UX designers, and strategists to bring tests to life
• Coach and develop a growing CRO team, helping shape the future of In Digital’s optimisation offering
• Build strong client relationships as a trusted advisor on all things experimentation and UX

What You’ll Bring:

• 3+ years in CRO or UX optimisation, ideally agency-side
• Solid experience with testing platforms (Optimizely, VWO, etc.) and data tools (GA4 is essential)
• Analytical mindset: you’re confident with data, statistics, and experimentation principles
• Excellent communication and client-handling skills
• Bonus: knowledge of HTML/CSS/JS (but don’t worry, we’ve got front-end devs to support you)

Why Join Us?

• Award-winning culture: Certified Great Place to Work, with a focus on well-being and personal development
• Covent Garden office: Work from a vibrant central London space with a private bar, great coffee, and plenty of spots to eat
• Big-name clients, startup spirit: Get the best of both worlds – large client exposure with the agility of a boutique agency
• Work-life flexibility: Hybrid setup and working-from-abroad
• Growth and impact: Be at the forefront of experimentation strategy, with a clear path to leadership
• Twice-yearly bonuses, regular team socials, subsidised gym membership, and more