Conversion Rate Optimisation (CRO) Manager

JR United Kingdom; Leeds; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading digital agency is seeking a CRO Manager in Leeds to lead optimization strategies for high-profile clients. In this role, you'll manage testing strategies, collaborate with various teams, and play a key role in shaping the agency's growth. Join an award-winning culture with excellent perks including hybrid work setups and opportunities for personal development.

Benefits

Award-winning culture

Hybrid setup and work-from-abroad

Twice-yearly bonuses

Subsidised gym membership

Regular team socials

Qualifications

• 3+ years in CRO or UX optimisation, ideally agency-side.
• Solid experience with testing platforms and data tools.
• Knowledge of HTML/CSS/JS is a bonus.

Responsibilities

• Own and lead testing strategies and CRO roadmaps.
• Translate data into insights using analytics tools.
• Coach and develop CRO team.

Skills

Analytical mindset

Communication

Data confidence

Tools

GA4

Optimizely

VWO

Job description

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Conversion Rate Optimisation (CRO) Manager, Leeds, West Yorkshire

Client: In Digital

Location: Leeds, West Yorkshire, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

4

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

We’re In Digital – one of the UK’s Best Workplaces – and we’re looking for a CRO Manager to lead game-changing optimisation strategies for some of the most exciting brands in the world.

You’ll work directly with clients like the Financial Times, The Independent, and Experian, managing experimentation roadmaps, leading a team of CRO specialists, and shaping impactful digital journeys.

What You’ll Be Doing:

• Own and lead testing strategies and CRO roadmaps for multiple clients across sectors
• Use tools like Optimizely, VWO, Piano or Zephr to design, run, and evaluate A/B and multivariate tests
• Translate data into insights using GA4 (must-have), Amplitude, Mixpanel, and Adobe Analytics
• Collaborate with front-end developers, UX designers, and strategists to bring tests to life
• Coach and develop a growing CRO team, helping shape the future of In Digital’s optimisation offering
• Build strong client relationships as a trusted advisor on all things experimentation and UX

What You’ll Bring:

• 3+ years in CRO or UX optimisation, ideally agency-side
• Solid experience with testing platforms (Optimizely, VWO, etc.) and data tools (GA4 is essential)
• Analytical mindset: confident with data, statistics, and experimentation principles
• Excellent communication and client-handling skills
• Bonus: knowledge of HTML/CSS/JS (support from front-end devs available)

Why Join Us?

• Award-winning culture: Certified Great Place to Work, focusing on well-being and personal development
• Covent Garden office: Work from a vibrant central London space with a private bar, great coffee, and plenty of spots to eat
• Big-name clients, startup spirit: Get the best of both worlds – large client exposure with the agility of a boutique agency
• Work-life flexibility: Hybrid setup and working-from-abroad
• Growth and impact: Be at the forefront of experimentation strategy, with a clear path to leadership
• Twice-yearly bonuses, regular team socials, subsidised gym membership, and more