Conversion Rate Optimisation (CRO) Manager

JR United Kingdom; Stoke-on-Trent; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

A leading digital agency in the UK is looking for a CRO Manager to spearhead optimization strategies for prestigious brands. In this role, you will lead a team of specialists, manage testing strategies, and cultivate strong client partnerships while fostering a culture focused on well-being and growth.

Benefits

Bonuses

Socials

Gym membership

Work flexibility

Leadership opportunities

Vibrant workspace

Qualifications

• 3+ years in CRO or UX optimisation, preferably agency-side.
• Experience with testing platforms and data tools, especially GA4.
• Strong analytical skills and understanding of experimentation principles.

Responsibilities

• Leading testing strategies and CRO roadmaps for multiple clients.
• Designing, running, and evaluating tests using tools like Optimizely and VWO.
• Building strong client relationships as a trusted advisor.

Skills

Analytical skills

Communication

Experimentation principles

CRO/UX optimisation

Tools

GA4

Optimizely

VWO

Amplitude

Mixpanel

Adobe Analytics

Job description

We’re In Digital – one of the UK’s Best Workplaces – is seeking a CRO Manager to lead optimisation strategies for top brands.

You will work with clients such as the Financial Times, The Independent, and Experian, managing experimentation roadmaps, leading a team of CRO specialists, and shaping digital journeys.

Responsibilities include:

• Leading testing strategies and CRO roadmaps for multiple clients
• Designing, running, and evaluating tests using tools like Optimizely, VWO, Piano, or Zephr
• Analyzing data with GA4, Amplitude, Mixpanel, and Adobe Analytics
• Collaborating with developers, UX designers, and strategists
• Developing the CRO team and shaping In Digital’s offerings
• Building strong client relationships as a trusted advisor

Requirements:

• 3+ years in CRO or UX optimisation, preferably agency-side
• Experience with testing platforms and data tools, especially GA4
• Strong analytical skills and understanding of experimentation principles
• Excellent communication skills
• Bonus: knowledge of HTML/CSS/JS (support available from front-end developers)

Why join us?

• Award-winning culture: Certified Great Place to Work, focusing on well-being and development
• Central London office: Vibrant workspace with amenities
• Big clients, startup spirit: Exposure to major brands with a boutique agency feel
• Work flexibility: Hybrid setup and remote options
• Growth opportunities: Leadership path in experimentation strategy
• Additional perks: Bonuses, socials, gym membership, and more