Content Strategy Lead, eCommerce & Growth

twentysix; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Discretionary bonus scheme

Training opportunities

Pension

Medical insurance

Life assurance

Social events

Holidays buy/sell

Job summary

VML, part of WPP, is seeking a Content Lead to join our rapidly expanding eCommerce team in London. You will drive content strategy, lead a talented team, and partner across CX, UX, SEO, and external partners to deliver world-class online experiences.

You will shape content calendars, tone guidelines, and governance, ensuring content resonates with multi-region customers while driving conversion and engagement in a fast-paced agency setting.

Qualifications

• Proven experience managing digital content in eCommerce
• Extensive online content strategy and creation experience focused on driving conversion and improving user experience
• Proven track record in building relationships with clients/stakeholders at senior level
• Ability to pioneer new content initiatives and manage projects from conception to completion
• Experience crafting targeted content across the customer journey, from acquisition to retention
• Experience adapting content for multi-region or multi-market campaigns
• Skilled at orchestrating multiple content initiatives in a fast-paced environment
• Able to thrive in an agile environment and guide teams through shifts in promotion or strategy
• Proven ability to define what good looks like for distinctive brand narratives
• Strong writing skills that drive engagement and conversion across digital touchpoints
• Exceptional communication and organizational skills in a fast-paced setting
• Solid understanding of SEO and data-driven content optimization

Responsibilities

• Generate strategic content concepts and initiatives to solve client problems and drive engagement
• Champion a content-first approach across website experiences with strong information architecture
• Articulate client expectations and collaborate to overcome challenges
• Present strategic content proposals to senior stakeholders and translate performance data into actions
• Lead a multidisciplinary content team and measure content performance
• Define KPIs and measurement frameworks connecting engagement to business goals
• Deliver core outputs like content audits, strategies, tone guidelines, and governance frameworks
• Plan and manage content calendars and workflows for long-term engagement
• Build scalable content ecosystems leveraging design systems and client frameworks
• Collaborate with CMO, CRM, SEO, and production partners to ensure seamless experiences across channels
• Translate search and AI insights into optimized content for discoverability
• Establish guidelines for ethical AI use in content generation and maintain brand integrity
• Write and oversee language, tone, and editorial standards across interactions and storytelling
• Champion accessible content practices compliant with accessibility standards

Skills

Content strategy

Team leadership

Digital content in eCommerce

SEO knowledge

Data-driven decision making

Communication excellence

Cross-functional collaboration

Tools

Google Analytics

Content Square

SEMrush

A/B testing tools

Job description

VML, part of WPP, is seeking a Content Lead to join our rapidly expanding eCommerce team in London. You will drive content strategy, lead a talented team, and partner across CX, UX, SEO, and external partners to deliver world-class online experiences.

You will shape content calendars, tone guidelines, and governance, ensuring content resonates with multi-region customers while driving conversion and engagement in a fast-paced agency setting.