Conversion & Digital Experience Lead

Forbes Advisor; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Forbes Advisor is scaling its Comparison business and seeking a Digital Experience Lead to drive the next growth phase by improving conversion across landing pages and customer journeys. This hands-on role requires turning insights into experiments with measurable commercial impact.

You will collaborate with SEM, Product, Engineering, Design and Data to understand user behaviour, design hypotheses, run tests end-to-end and translate results into scalable improvements that boost revenue across

Qualifications

• 3+ years' experience in conversion rate optimisation, digital experience, growth or a similar optimisation‑focused role.
• Proven experience improving landing pages, funnels and digital customer journeys through experimentation.
• Strong understanding of A/B testing, from hypothesis development and test design through to analysis and decision‑making.
• Commercially sharp and able to connect customer behaviour and conversion to revenue and wider business performance.
• Data‑driven and curious, with the ability to spot opportunities and turn insight into action.
• Strong understanding of UX and conversion best practices.
• Experience with analytics and experimentation platforms such as GA4, Optimizely or similar.
• A proactive self‑starter, comfortable working across Marketing, Product, Engineering, Design and Data to get things done.

Responsibilities

• Own the optimisation roadmap across your areas of the Comparison business, prioritising the biggest opportunities to improve conversion.
• Continually optimise landing pages and customer journeys, using performance data and customer insight to identify and remove friction.
• Turn opportunities into clear hypotheses and own experiments end‑to‑end – from test design and success measures through to execution, analysis and recommendations.
• Balance quick wins with bigger ideas that could materially change performance, turning successful experiments into scalable improvements.
• Work hand‑in‑hand with SEM to connect acquisition strategy with the on‑site experience, maximising conversion and value from paid traffic.
• Understand differences in customer intent, keywords, campaigns and traffic sources, and use those insights to shape landing page experiences.
• Look across the full funnel to ensure optimisation drives meaningful commercial outcomes, not individual metrics in isolation.
• Partner with Product, Engineering and Design to identify opportunities and take experiments and experience improvements from idea through to launch.
• Work with Data to ensure the right tracking and measurement are in place to make confident decisions.
• Clearly communicate results, learnings and recommendations to stakeholders.

Skills

Conversion rate optimisation

Landing pages optimisation

A/B testing

Data-driven decision making

UX understanding

Analytics platforms

Cross-functional collaboration

Tools

GA4

Optimizely

Job description

Forbes Advisor is scaling its Comparison business and seeking a Digital Experience Lead to drive the next growth phase by improving conversion across landing pages and customer journeys. This hands-on role requires turning insights into experiments with measurable commercial impact.

You will collaborate with SEM, Product, Engineering, Design and Data to understand user behaviour, design hypotheses, run tests end-to-end and translate results into scalable improvements that boost revenue across