Design Lead, Social & Growth Experiences

Forbes Advisor; Greater London; Hybrid; GBP 85,000 - 110,000; Full time

Job summary

Forbes Advisor seeks a Design Lead, Social to shape how people discover Forbes Advisor through paid social and what happens after they click. You'll design the full experience: the Meta ad, the landing page, and the quiz or partner experience that follows.

You are a senior digital designer with strong product instincts and excellent visual craft. You'll collaborate with Paid Social, Growth, Product, Engineering and Data in a senior IC role reporting to the Head of Design, based in a UK or US

Qualifications

• 8+ years in product, digital or experience design
• Strong portfolio showing end-to-end digital experiences and excellent visual design
• Experience designing for paid traffic
• Working knowledge of demand generation and performance marketing, including funnels, CTR, CPL, CPA and creative testing
• Strong product and interaction design fundamentals, particularly for mobile and conversion-focused experiences
• A clear view on where AI improves the work and where it doesn't
• Confidence presenting work and explaining design decisions to marketing, product, engineering and data partners

Responsibilities

• Design full experiences from social. Create landing pages, listicles, comparison pages, quizzes, assessments, calculators and partner experiences for people arriving from paid social.
• Concept the creative that leads there. Work with Paid Social and Demand Gen on social creative, bringing genuinely different visual and conceptual routes rather than variations of one idea.
• Connect the ad to the destination. Design the creative and post-click experience as one system, so the promise, message and visual language carry through.
• Work faster with AI. Use AI to explore ideas, prototype experiences and produce creative. Turn approaches that work into repeatable workflows the wider team can use.
• Design from what you learn. Work with Data and Paid Social to understand how experiences and creative perform, and use those learnings to shape the next iteration.
• Build reusable systems. Create components, page patterns and creative frameworks that make each new experiment faster without lowering quality.
• Raise the design bar. Mentor designers on visual craft, designing for paid traffic and AI-assisted workflows, and help set standards as the team grows.

Skills

Experience design

End-to-end design

Visual design

Mobile design

UI/UX fundamentals

Presentation skills

Mentoring designers

Tools

Claude Code

Cursor

v0

Higgsfield

Runway

Midjourney

Krea

After Effects

Premiere Pro

CapCut

HTML

CSS

React

Job description

Forbes Advisor seeks a Design Lead, Social to shape how people discover Forbes Advisor through paid social and what happens after they click. You'll design the full experience: the Meta ad, the landing page, and the quiz or partner experience that follows.

You are a senior digital designer with strong product instincts and excellent visual craft. You'll collaborate with Paid Social, Growth, Product, Engineering and Data in a senior IC role reporting to the Head of Design, based in a UK or US