Copywriter

Global One; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading marketing agency in Greater London is seeking a skilled Copywriter to produce persuasive and engaging content for digital marketing campaigns, including website copy, blogs, and social media. The ideal candidate will have at least 3 years of experience in digital marketing writing, a knack for creativity, and a solid understanding of SEO. This role involves collaboration with marketing teams, using analytics to refine content effectiveness, and staying updated on industry trends.

Qualifications

• A minimum of 3 years' experience in writing for digital marketing campaigns.
• Strong understanding of persuasive messaging.
• Ability to work independently and meet deadlines.

Responsibilities

• Create compelling and effective copy for marketing materials.
• Work closely with the marketing team to align messaging.
• Use data to measure and adjust writing effectiveness.
• Conduct market and customer research for relevant copy.

Skills

Excellent writing and communication skills

Creativity

Familiarity with SEO best practices

Job description

The Copywriter will be responsible for writing persuasive and engaging written content for digital marketing campaigns, including but not limited to website copy, ad copy, blog posts, email newsletters, and social media content. They will collaborate with the marketing team to develop an effective communications strategy that aligns with the brand's goals and drives conversions.

Requirements

• A minimum of 3 years' experience in writing for digital marketing campaigns
• Excellent writing and communication skills
• Creativity and a strong understanding of how to craft persuasive messaging
• Ability to work independently and meet deadlines
• Familiarity with SEO best practices

Responsibilities

• Create compelling and effective copy for marketing materials, such as website content, emails, and social media posts
• Work closely with the marketing and creative teams to understand the companys brand and messaging, and create copy that aligns with the brand
• Use data and analytics to measure the effectiveness of writing, and make adjustments as needed
• Collaborate with other departments, such as product and sales, to create cohesive marketing materials
• Stay up-to-date on industry trends and best practices in marketing copywriting
• Conduct market and customer research to understand the target audience and create relevant and engaging copy
• Edit and proofread marketing materials to ensure accuracy and consistency
• Measure and report on the success of marketing materials, using metrics such as website traffic, email opens, and conversions
• Identify and resolve challenges and issues within the marketing copywriting process
• Attend industry events and conferences to build relationships and promote the company
• Provide training and support to team members on marketing copywriting best practices and tools
• Contribute to the development and continuous improvement of the companys marketing copywriting process