Digital Copywriter

K3 Advisory Group; Manchester; On-site; GBP 32,000 - 42,000; Full time

Job summary

Jobtailor in Manchester is seeking a Digital Copywriter to craft conversion-driven web, email, and paid copy that aligns with our brand and boosts channel performance. Collaborate with SEO, performance, and creative teams to deliver engaging content.

You will write SEO-led content across digital platforms, tailor paid media copy to each platform's strengths, and run A/B tests to refine strategies using our in-house AI tools.

Qualifications

• Proven experience as a Digital Copywriter or in a similar role.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO principles and best practices.
• Ability to adapt tone of voice for different audiences.
• Familiarity with digital marketing concepts and best practices.
• Experience in content management systems (CMS).
• Knowledge of A/B testing and performance metrics.

Responsibilities

• Craft conversion-driven web, email, and paid copy.
• Collaborate with SEO, performance, and creative teams.
• Ensure copy is on-brand and optimised for channel performance.
• Write SEO-led content across various digital platforms.
• Create paid media copy tailored to each platform's strengths.
• Run A/B tests and use results to refine content strategies.
• Use in-house AI tools for content creation.

Skills

Digital Copywriter

SEO Principles

Editing & Proofreading

CMS Experience

A/B Testing

Content Strategy

In-House AI Tools

Tools

CMS

AI Content Tools

Job description

• Craft conversion-driven web, email, and paid copy
• Collaborate with SEO, performance, and creative teams
• Ensure copy is on-brand and optimised for channel performance
• Write SEO-led content across various digital platforms
• Create paid media copy tailored to each platform's strengths
• Run A/B tests and use results to refine content strategies
• Use in-house AI tools for content creation

Requirements

• Proven experience as a Digital Copywriter or in a similar role
• Excellent writing, editing, and proofreading skills
• Strong understanding of SEO principles and best practices
• Ability to adapt tone of voice for different audiences
• Familiarity with digital marketing concepts and best practices
• Experience in content management systems (CMS)
• Knowledge of A/B testing and performance metrics

Core Competencies

Demonstrates expertise in crafting conversion-driven web and email copy while optimising content for SEO and channel performance. Proficient in using A/B testing to refine strategies and adapt tone for diverse audiences.

Highest-signal resume keywords

• Digital Copywriting
• SEO Principles
• A/B Testing
• Content Management Systems
• Content Strategy

ATS Optimization Keywords

Hard Skills

• Writing
• Editing
• Proofreading
• SEO Content Creation
• Performance Metrics

Soft Skills

• Adaptability
• Collaboration

Industry Keywords

• Conversion-Driven Copy
• Paid Media Copy
• Channel Performance
• Audience Engagement

Tools & Technologies

• In-House AI Tools
• Digital Marketing Concepts