Digital Creative: Travel Copy & Campaigns Pro

National Express LLC; Highgate; Hybrid; GBP 40,000 - 56,000; Full time

Benefits offered by this job

Free travel

Plus-one travel

Pension

Wellbeing support

Job summary

National Express LLC is seeking a Digital Creative to join our in-house marketing team. You will turn complex travel routes and promotions into clear, punchy messaging across social, CRM, web content, and performance ads, using AI tools to move copy fast while keeping a human creative edge.

This is a hybrid role with 2–3 days at NX House in Birmingham. You will collaborate with social and campaign teams, craft compelling headlines, and adapt copy for multiple channels to drive conversions.

Qualifications

• 3+ years of digital copywriting or creative writing experience in travel, e-commerce, or consumer brands.
• Strong portfolio showing punchy copy, headlines, social-first thinking, and clear conversion drivers.
• Commercial mindset with knowledge of performance marketing, SEO, and how words influence conversions.

Responsibilities

• Bring Ideas to Life: Play a core role in the ideation of our creative concepts in partnership with social and campaign teams, as well as challenging agency thinking.
• Craft Punchy Copy: Write high converting, social first ad copy, headline hooks, and CRM messaging that drive customer action.
• Multi Channel Impact: Adapt your copy for social media, paid performance ads, web pages, airport touchpoints, and in station retail.
• Work at Pace: Turn around concise, accurate copy quickly to keep up with a dynamic commercial travel environment.
• Smart Execution: Use emerging AI tools to speed up production while editing with an expert human eye to ensure industry leading copy standards.
• Pitch & Present: Confidently explain your creative concepts to cross functional teams and inspire agency partners.

Skills

Digital copywriting

Creative writing

Editing under deadline

Portfolio development

Performance marketing understanding

Job description

National Express LLC is seeking a Digital Creative to join our in-house marketing team. You will turn complex travel routes and promotions into clear, punchy messaging across social, CRM, web content, and performance ads, using AI tools to move copy fast while keeping a human creative edge.

This is a hybrid role with 2–3 days at NX House in Birmingham. You will collaborate with social and campaign teams, craft compelling headlines, and adapt copy for multiple channels to drive conversions.