Copywriter: SEO Web Content for Curriculum Transformation

Newcastle University; Newcastle upon Tyne; On-site; GBP 32,000 - 35,000; Full time

Job summary

Newcastle University is seeking a Copywriter to support a curriculum transformation project. You will craft optimised web copy and create compelling content across platforms, aligning with SEO, GEO and AEO best practices.

As part of a close-knit Marketing team, you will research topics, interview academics and students, and ensure consistent tone of voice while exploring content opportunities to engage diverse audiences.

Qualifications

• Excellent copywriting, proofreading and subediting skills.
• Experience of writing for digital and print.
• Able to take complex topics and re-word them for a range of audiences.
• Knowledge and understanding of digital marketing and SEO principles.

Responsibilities

• Write optimised web copy that reflects and promotes Newcastle's curriculum transformation.
• Complete desk-based research to identify content gaps and opportunities.
• Interview academic colleagues and students to enrich web content.
• Deliver web copy in line with SEO, AEO and GEO content requirements, monitoring performance.

Skills

Copywriting

Proofreading

SEO basics

Stakeholder management

Education

Graduate or equivalent qualification/working experience

Job description

Newcastle University is seeking a Copywriter to support a curriculum transformation project. You will craft optimised web copy and create compelling content across platforms, aligning with SEO, GEO and AEO best practices.

As part of a close-knit Marketing team, you will research topics, interview academics and students, and ensure consistent tone of voice while exploring content opportunities to engage diverse audiences.