Conversion & Content Lead for Student Recruitment

York St. John University; York and North Yorkshire; On-site; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Excellent annual leave entitlement

Pension scheme

Health Cash Plan

Employee Assistance Programme

Relocation support

Job summary

York St John University is seeking a proactive Content Manager to join the Conversion Team within the Marketing Department in York. You will create engaging content for prospective students, enquirers and offer holders, and coordinate student-generated content to showcase the University and its offerings.

You will work with the Marketing and Digital Teams to deliver targeted communications, manage multiple stakeholders, and help drive recruitment across undergraduate and postgraduate pathways.

Qualifications

• Experience creating engaging content across channels for prospective students.
• Marketing knowledge in campaign planning, delivery and implementation.
• Ability to write high quality, engaging marketing copy.
• Experience managing a team.
• Experience managing various stakeholders and projects.

Responsibilities

• Create content for high quality targeted communications to prospective students and influencers.
• Lead the student generated content project with blogs and vlogs.
• Coordinate a group of students to bring to life what the University offers.
• Collaborate with the Marketing and Digital Teams across the department.
• Engage with stakeholders across the University to ensure a joined-up approach to recruitment.

Skills

Content creation

Campaign planning

Marketing copywriting

Team management

Stakeholder management

Job description

York St John University is seeking a proactive Content Manager to join the Conversion Team within the Marketing Department in York. You will create engaging content for prospective students, enquirers and offer holders, and coordinate student-generated content to showcase the University and its offerings.

You will work with the Marketing and Digital Teams to deliver targeted communications, manage multiple stakeholders, and help drive recruitment across undergraduate and postgraduate pathways.