Conversion and Content Manager

York St. John University; York and North Yorkshire; On-site; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Excellent annual leave entitlement

Pension scheme

Health Cash Plan

Employee Assistance Programme

Relocation support

Job summary

York St John University is seeking a proactive Content Manager to join the Conversion Team within the Marketing Department in York. You will create engaging content for prospective students, enquirers and offer holders, and coordinate student-generated content to showcase the University and its offerings.

You will work with the Marketing and Digital Teams to deliver targeted communications, manage multiple stakeholders, and help drive recruitment across undergraduate and postgraduate pathways.

Qualifications

• Experience creating engaging content across channels for prospective students.
• Marketing knowledge in campaign planning, delivery and implementation.
• Ability to write high quality, engaging marketing copy.
• Experience managing a team.
• Experience managing various stakeholders and projects.

Responsibilities

• Create content for high quality targeted communications to prospective students and influencers.
• Lead the student generated content project with blogs and vlogs.
• Coordinate a group of students to bring to life what the University offers.
• Collaborate with the Marketing and Digital Teams across the department.
• Engage with stakeholders across the University to ensure a joined-up approach to recruitment.

Skills

Content creation

Campaign planning

Marketing copywriting

Team management

Stakeholder management

Job description

Introduction to York St John University

Situated in the heart of the historic city of York, and with the addition of our London Campus, York St John University has a long and proud tradition as a distinguished higher education provider.

Full time, Permanent

Location: York

Salary: £34,610 to £39,906 per annum

Introduction to York St John University

Situated in the heart of the historic city of York, and with the addition of our London Campus, York St John University has a long and proud tradition as a distinguished higher education provider.

The team

The Conversion Team is part of the wider Marketing Department based in York, which in turn is part of the Directorate of Marketing, Student Recruitment and Admissions. The team produces conversion campaigns including mainly email marketing with some direct marketing activity. The work of the team aims to convert prospective undergraduate and postgraduate students into enrolled students.

The successful candidate will play a key role in managing the Conversion Team in collaboration with the Conversion and Customer Relationship Management (CRM) Manager, as well as work on specific conversion and content activity themselves.

They will also work with the Marketing Team and Digital Team in the Marketing Department, other teams in the Directorate and stakeholders across the University to ensure we take a joined-up approach to recruiting students.

The role

The successful candidate will manage the creation of content for high quality targeted communications to prospective students when they are enquirers, applicants and offer holders, as well as their key influencers such as parents and carers.

A key part of this will be leading on the student generated content project to ensure that engaging, informative and effective student generated content is developed in various formats including blogs and vlogs. They will co-ordinate a group of students to bring to life what the University offers.

Experience of working in a higher education setting is desirable, but not essential.

Required Skills And Experience

• Experience of creating engaging content across a wide range of channels for different audiences including student (or other user) generated content
• Marketing knowledge and experience, particularly in campaign planning, delivery and implementation
• Ability to write high quality, engaging marketing copy
• Experience of managing and supporting a team
• Experience of managing various stakeholders and projects

Additional Information

For informal enquiries, please contact Natasha Sinton at [e-mail] .

It is anticipated that the selection process will include an interview and presentation. Further details will be provided if you are shortlisted for interview.

Unfortunately this role is not eligible for Skilled Worker Visa sponsorship however we welcome your application if you are able to evidence right to work in the UK via an alternative route.

We offer a range of family friendly and inclusive policies and facilities and welcome applications from individuals from underrepresented backgrounds. As part of our commitment to providing an inclusive working environment, consideration is given to all requests for job share or flexible working arrangements.

This vacancy is scheduled to close on the date indicated at the bottom of this advert, but we encourage you to please apply as early as possible as we may consider closing earlier if we receive a high level of applications. If the vacancy is closed earlier, all pending applicants will be notified and provided with 24 hours' notice to submit an application.

Our Benefits Package

We offer a wide range of employee benefits including -

• Excellent annual leave entitlement, including five discretionary university closure days over the Christmas period
• Disability leave (applies to staff who have disclosed a disability and is also available to staff with disabled dependants)
• Pension scheme
• Health Cash Plan after six months service
• Employee Assistance Programme
• Paid leave for Armed Forces Reservists
• On-campus courses, one-to-one tutorials, and online resources to help you develop your digital skills and work with new software
• Relocation expenses package for certain roles
• Reimbursement of Skilled Worker Visa application fees and Visa loan scheme for additional costs (if applicable to the role)

Further Information About Life At YSJ

Our attached 'further information' document below provides further information about our culture, achievements and testimonials from our employees.

Read more about our culture, inclusive community, working arrangements and benefits for York St John employees

Read the latest news, views and stories from our staff and students.

Read more about our commitment to managing and reducing our environmental impact and to promoting sustainable development wherever we can.

Closing Date -

Monday 19 October 2026 at midnight

Provisional Interview Date -

Tuesday 10 November 2026