Content Strategy Manager

HCA HEALTHCARE UK; City of Westminster; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading healthcare provider in the UK is seeking a Content Strategy Manager to shape and execute marketing and content strategies. This role involves multi-channel content planning, crafting compelling messages, and leading a high-performing team. Candidates should have over 7 years of experience in content strategy and marketing, with strong project management skills. This is a pivotal opportunity to influence decision-making and contribute to the organization's growth and reputation.

Benefits

25 days holiday plus bank holidays

Private Healthcare Insurance

Private pension contribution

Season Ticket Loan

Cycle to Work scheme

Group Life Assurance

Critical illness cover

Enhanced Maternity and Paternity pay

Corporate staff discount

Flexible health and lifestyle benefits

Qualifications

• 7+ years’ experience in content strategy, content marketing, or editorial management.
• Proven ability to develop and execute multi-channel content strategies.
• Excellent written and verbal communication skills with strong strategic thinking.
• Experience influencing senior executives and managing cross-functional teams.
• Strong project management and organizational skills in a fast-paced environment.
• Understanding of marketing channels, analytics, and healthcare compliance standards.

Responsibilities

• Develop and implement integrated content strategies that meet business goals and enhance brand reputation.
• Craft and refine key messages and narratives for diverse audiences.
• Lead multi-channel content planning and manage editorial calendars.
• Collaborate with marketing leads to translate campaign briefs into content plans.
• Advise senior leadership on communication opportunities and best practices.
• Establish and track content KPIs, using insights to optimize performance.

Skills

Content strategy

Content marketing

Editorial management

Written communication

Strategic thinking

Project management

Organizational skills

Healthcare compliance

Education

Degree in Marketing, Communications, or related field

Job description

We're looking for a Content Strategy Manager to join our Marketing team at HCA Healthcare UK. This is a pivotal role in shaping and executing integrated marketing and content strategies that strengthen our brand reputation, drive awareness, and support organisational growth. You'll lead multi‑channel content planning, develop high‑level messaging frameworks, and roll up your sleeves to produce compelling copy that engages diverse audiences across digital and traditional platforms. As a Content Strategy Manager, you'll partner with senior stakeholders, influence decision‑making at the highest level, and manage cross‑functional initiatives that bring our brand story to life. You'll lead a high‑performing content team, oversee editorial calendars, and ensure our messaging is consistent, impactful, and aligned with HCA UK’s values and clinical excellence. Above all else, we’re committed to the care and improvement of human life. It’s this guiding vision that influences everything we do at HCA UK. From the CEO to the colleagues on the floor, we all have a part to play in delivering exceptional care to our patients. Others may think this is just a role in Marketing, but to us, you’ll be part of a wider team with a unique sense of purpose‑one that helps improve lives on a daily basis.

What you’ll do

• Develop and implement integrated content strategies that meet business goals and enhance brand reputation.
• Craft and refine key messages and narratives for patient, clinical, and corporate audiences.
• Lead multi‑channel content planning and manage editorial calendars across digital and traditional platforms.
• Collaborate with marketing leads to translate campaign briefs into clear content plans and storytelling approaches.
• Advise senior leadership on communication opportunities, risks, and best practices.
• Establish and track content KPIs, using insights to optimise performance and engagement.

Qualifications

• 7+ years’ experience in content strategy, content marketing, or editorial management.
• Proven ability to develop and execute multi‑channel content strategies.
• Excellent written and verbal communication skills with strong strategic thinking.
• Experience influencing senior executives and managing cross‑functional teams.
• Strong project management and organisational skills in a fast‑paced environment.
• Understanding of marketing channels, analytics, and healthcare compliance standards.
• Degree in Marketing, Communications, or related field (Professional Marketing Qualification desirable).

About HCA Healthcare UK

Originally founded over 50 years ago by Dr Thomas Frist, HCA has grown to become one of the world’s leading healthcare providers. In the UK, we are one of the largest providers of privately funded healthcare and have invested over £500 million in the latest treatments, technology, techniques, medication and facilities. Being part of a large multi‑site, established healthcare group we offer unrivalled opportunities for career progression through internal and external courses, as well as working conditions that prioritise both your mental and physical wellbeing.

Benefits

As a Content Strategy Manager you’ll be eligible for:

• 25 days holiday each year (plus bank holidays) increasing with service, with option to buy or sell leave to suit you
• Private Healthcare Insurance for treatment at our leading hospitals
• Private pension contribution which increases with length of service
• Season Ticket Loan and Cycle to Work scheme
• Group Life Assurance from day one
• Critical illness cover
• Enhanced Maternity and Paternity pay
• Corporate staff discount for all facilities including Maternity packages at The Portland
• Comprehensive range of flexible health, protection and lifestyle benefits to suit you
• Discounts with over 800 major retailers

Culture and values

At HCA UK we believe exceptional care starts with our people. We celebrate the unique perspectives and different experiences each of us bring and know that when you feel seen, heard and supported you can be at your best for our patients, and each other. Our mission is simple: above all else we’re committed to the care and improvement of human life, a clear statement that extends to both our patients and colleagues. To achieve this, we live and breathe four core values:

• Unique and Individual: We recognise and value everyone as unique and individual
• Kindness and compassion: We treat people with kindness and compassion
• Honesty, integrity and fairness: We act with absolute honesty, integrity and fairness
• Loyalty, respect and dignity: We trust and treat one another as valued members of the HCA UK family with loyalty, respect and dignity

Reasonable adjustments

We believe everyone should feel comfortable to bring their full self to work and be afforded the same opportunities. As a Disability Confident committed organisation, we’re happy to discuss flexible working arrangements to suit your needs as well as offer reasonable adjustments throughout our recruitment process, and in the workplace, to anyone that needs them.