Content Strategy Director (6m FTC)

T&Pm; Camden Town; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading company in wealth management seeks a Content Strategist to enhance the Coutts brand by developing a robust content plan aimed at ultra-high net worth individuals. The role involves collaborating with leadership, overseeing quality content across channels, and ensuring alignment with business objectives. Candidates should have proven editorial leadership experience, strong strategic thinking skills, and familiarity with content management systems.

Qualifications

• Proven experience in editorial leadership and content strategy.
• Strong analytical skills to translate objectives into plans.
• Excellent communication and stakeholder management.

Responsibilities

• Develop a comprehensive content plan aligned with business goals.
• Conduct market research to identify content opportunities.
• Provide editorial direction to ensure content quality.

Skills

Editorial leadership

Content strategy

Strategic thinking

Analytical skills

Communication

Interpersonal skills

Tools

Content management systems (CMS)

Content marketing tools

Job description

The Role

We are looking for a Content Strategistto work on Natwest, specifically the Coutts brand. This role would develop a content plan that establishes authority and trust in Coutts as a brand providing wealth management for ultra-high net worth individuals.

You will be pivotal in shaping our external narrative, enhancing brand perception, and driving engagement with our target audience. You will possess a deep understanding of the wealth management landscape, exceptional editorial skills, and a proven ability to lead and inspire a content team. You’ll also be able to coach the strategy to the rest of the content team and drive an uplift in quality.

This is a hybrid role that sits with the Coutts client and would need to be in their office at least 2 days a week.

Key Responsibilities:

• Collaborate closely with the Wealth Leadership team to understand and translate the new wealth strategy into a comprehensive content plan that aligns with business objectives and target audience needs.

• Conduct thorough market research and competitive analysis to identify content opportunities and trends within the UHNW wealth management sector.

• Define key performance indicators (KPIs) and establish a framework for measuring the effectiveness of content initiatives.

• Provide editorial direction and guidance to the creative and production teams, ensuring all content aligns with the Coutts brand voice, style guidelines, and quality standards.

• Drive an uplift in the quality and sophistication of content across all channels, including website, social media, thought leadership pieces, client communications, and marketing materials.

• Oversee the content calendar and ensure timely delivery of high-quality content that resonates with the target audience.

• Monitor and analyze content performance data to identify areas for improvement and optimization.

• Stay up-to-date with the latest content marketing trends and best practices, and incorporate them into the content strategy.

• Ensure compliance with all relevant regulatory requirements and ethical guidelines.

Skills & Experience:

• Proven experience in editorial leadership, content strategy, or content marketing, preferably within the wealth management, financial services industry, or other luxury goods/services industries.

• Strong strategic thinking and analytical skills, with the ability to translate business objectives into actionable content plans.

• Excellent communication, interpersonal, and stakeholder management skills.

• Familiarity with content management systems (CMS) and content marketing tools.

T&Pm is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

(Please note this is a UK based role and requires individuals to have the right to work in this location)