CRM Manager - 12 Months FTC Maternity Cover

Flo Health Inc.; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Flo Health Inc. seeks a CRM Manager for a 12-month maternity cover position in London. This role involves leading and optimizing Web CRM campaigns, utilizing data-driven strategies to engage users effectively. The ideal candidate will have strong CRM management experience and a proactive mindset to enhance user engagement and trust.

Benefits

Competitive salary and annual reviews

Opportunity to participate in performance incentive scheme

Paid holiday, sick leave, and female health leave

Flexible office + home working

5-week fully paid sabbatical at 5-year Floversary

Enhanced parental leave and pay

Qualifications

• Strong experience in CRM campaign management, ideally at scale.
• Proven ability to deliver multi-channel revenue-driving, user-focused CRM.
• Bonus: experience with A/B testing, behavioural segmentation, or CRM in health tech.

Responsibilities

• Lead the growth marketing strategy for Web CRM from planning to execution.
• Build and manage campaigns that guide users through key moments.
• Champion the user to ensure maximum engagement with Flo.

Skills

CRM campaign management

Data-driven decision making

Cross-functional collaboration

A/B testing

Behavioural segmentation

Job description

CRM Manager - 12 Months FTC Maternity Cover

400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

This is a key role to lead and optimise ourWeb CRM. You’ll deliver smart, data-led campaigns that measurably improve KPIs, especially revenue with targeted, timely, and engaging communications.

You’ll take ownership of campaign planning and execution across web channels, collaborating with product, content, and analytics teams to deliver impact across the full user lifecycle – from onboarding to activation, retention and re-engagement.

We’re operating at scale. But there’s still plenty of room to grow, optimise and innovate in CRM. You’ll help us deepen trust, increase user value, and drive real-world engagement in a product that’s changing lives.

This role reports into the Product Marketing Director and can be based in either London or Vilnius.

Your Experience

Must have:

• Strong experience in CRM campaign management, ideally at scale
• Proven ability to deliver multi-channel revenue-driving, user-focused CRM
• Skilled at turning insight into action – using data to shape messaging, timing and targeting
• Comfortable running campaigns end-to-end: plan, test, deliver, learn, repeat
• Able to work cross-functionally with content, product, design and analytics teams
  Detail-driven, proactive and outcome-focused
• Bonus: experience with A/B testing, behavioural segmentation, or CRM in health tech or app-based products

What you'll be doing

You'll be responsible for:

• Lead the growth marketing strategy for Web CRM – from planning, to execution, to performance
• Build and manage campaigns that guide users through key moments in their journey
• Partner with product and lifecycle teams to support new launches and key feature adoption
• Define target segments and messaging strategies, using insight to shape every send
• Test, refine and scale multi-channel campaigns that drive real engagement
• Champion the user – ensure we’re helping people get the most from Flo at every step

Use data to personalise communications and deliver value at the right moment
Own reporting, optimise for outcomes, and drive continuous improvement in how we connect with our users

#LI-CC1

Salary Range - London - gross per year (ranges may vary based on skills and experience)

Salary Range - Vilnius - gross per month (ranges may vary based on skills and experience)

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you'll get

We support impact with meaningful reward. Here’s what that looks like:

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• Flexible office + home working, up to 2 months a year working abroad
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

Apply for this job

*

indicates a required field

First Name *

Last Name *

Email *

Phone

Location (City) *

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Do you do A/B testing in your current role? If so, how many experiments are you usually running at any given time? *

How closely do you work with Product Managers in your current role? *

Do you have experience in B2C marketing? * Select...

Please can you describe your experience with both web and mobile marketing? *

How did you hear about us? * Select...

If you have one, please can you share your LinkedIn profile with us?

Our managers are expected to come into the office twice a week. For individual contributors, we give each team the decision on what works best for them, however many teams align to the two days per week office working pattern.Is commuting to our London or Vilnius office twice per week possible for you? * Select...

We're conducting some market feedback over 2025, too. We'd love to learn about the office working preferences of people who apply to Flo. If it was totally up to you, how many days per week would you like to come into the office?

Ideally, I'd rather be remote

1 day of office working

2 days

3 days

4 days

5 days

I'd rather not say

Flo Health can contact me about job opportunities for up to 3 years * Select...

By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants * Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Flo Health’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Voluntary Self-Identification of Disability

Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease
• Celiac disease
• Cerebral palsy
• Deaf or serious difficulty hearing
• Diabetes
• Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
• Epilepsy or other seizure disorder
• Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
• Intellectual or developmental disability
• Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
• Missing limbs or partially missing limbs
• Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
• Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
• Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
• Partial or complete paralysis (any cause)
• Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
• Short stature (dwarfism)
• Traumatic brain injury

Disability Status Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.