Content Marketing Manager

JR United Kingdom; Manchester; Hybrid; GBP 30,000 - 55,000; Full time

Job summary

An established international technology firm is seeking a dynamic marketing professional to shape and execute local strategies in the UK. As the first marketing hire, you'll play a pivotal role in driving brand growth and lead generation through content creation and digital engagement. This is an exciting opportunity to make a significant impact in a rapidly expanding business, working closely with sales and central marketing teams. If you're a self-starter with a passion for storytelling and a commercial mindset, this role offers the chance to thrive in a collaborative environment while managing your projects from concept to execution.

Qualifications

• Strong storytelling skills across digital channels.
• Proven B2B marketing experience in complex industries.

Responsibilities

• Create engaging content and manage organic channels.
• Plan and deliver local events to drive engagement.

Skills

Content Creation

B2B Marketing

Digital Marketing

Project Management

SEO Practices

Salesforce CRM

Tools

Salesforce

Job description

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Location: Central Manchester office 2-3 days per week, rest from home

Why this role?

• Shape the local marketing strategy and execution in a standalone role
• Create and drive content that supports brand growth and lead generation
• Work independently while being closely connected to a central marketing team
• Join a scaling business in a period of exciting international expansion

About the company

Our client is a well-established international technology business entering an exciting growth phase in the UK. Backed by a leading global investment firm, they offer a suite of software solutions designed to simplify complex business processes within construction companies.

With a strong brand in their home markets, they are now expanding rapidly and looking to build local brand awareness and engagement. As their first marketing hire in the UK, you'll have the opportunity to make a significant impact.

The role

This is a hands-on and content-driven marketing role. You will focus on creating engaging content, managing organic channels, supporting sales initiatives, and helping to build the brand locally. You will work independently in the UK market but collaborate closely with the central marketing, digital, and sales teams.

Content & Campaigns

• Write and produce customer stories, thought leadership articles, social media posts, emails, and more
• Build and deliver marketing assets that support brand positioning and sales enablement
• Work closely with sales teams to develop and execute localised marketing campaigns

Digital & Events

• Manage the organic social media presence (primarily LinkedIn and Facebook) and website updates
• Collaborate with the central digital team on SEO initiatives and the localisation of global content
• Plan and deliver local events and partner activities that drive engagement and generate qualified leads

Stakeholder Engagement

• Build and maintain relationships with customers and partners to create reference cases and co-marketing opportunities
• Work collaboratively with the sales and SDR teams to align marketing activities with pipeline development
• Report on marketing performance and provide insights into local market activity

What you will need to succeed in this role

• Strong content creation and storytelling skills, particularly across digital channels
• Proven B2B marketing experience, ideally supporting lead generation in a complex industry (SaaS, software, IT services)
• Self-starter attitude with the ability to work independently in a standalone market
• Commercial mindset, comfortable working with sales teams and measuring marketing impact
• Organised and proactive with experience managing projects from idea to execution
• Experience planning and managing events and tradeshows
• Experience working with centralised/global marketing teams
• Familiarity with SEO practices or content localisation
• Knowledge of Salesforce CRM or similar platforms

The application process

• Introductory call with the recruitment team (Market Recruitment)
• 30-minute Teams interview with the UK commercial lead
• Task presentation to marketing leadership
• Final in-person interview at the Manchester office