Content Marketing Manager

Michael Page; Leeds; Hybrid; GBP 40,000 - 48,000; Full time

Job summary

A leading company in the Energy & Natural Resources sector is seeking a Content Marketing Manager to develop and implement a comprehensive content marketing strategy. The role involves producing and managing content across various platforms, engaging with audiences on social media, and optimizing website performance. The successful candidate will have a strong background in B2B marketing and content marketing strategies, with a minimum of 5 years' experience. This is a hybrid role offering a competitive salary and opportunities for professional growth.

Benefits

Competitive Salary

Vibrant Company Culture

Professional Growth Support

Qualifications

• Minimum 5 years' experience in a content marketing role.
• Proven background in B2B marketing, ideally in a similar industry.
• Strong expertise in content marketing strategies.

Responsibilities

• Develop and implement a comprehensive content marketing plan.
• Produce, manage, and distribute content across multiple platforms.
• Track and evaluate content performance using analytics tools.

Skills

B2B Marketing

Content Marketing Strategies

SEO

Project Management

Analytical Mindset

Communication

Creativity

Tools

Content Management Systems

Social Media Platforms

Job description

• A role within a brilliant marketing team with opportunities for progression.
• Hybrid working options available.

About Our Client

This opportunity is with a large organisation in the Energy & Natural Resources sector. They are a reputable player in the industry, with a strong emphasis on sustainability and innovation. Their diverse team is made up of passionate professionals committed to driving the company's success in Leeds and beyond.

Job Description

Key responsibilities of the Content Marketing Manager:

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  Develop and implement a comprehensive content marketing plan aligned with the overall marketing strategy.
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  Produce, manage, and distribute content across multiple platforms, including blog posts, whitepapers, case studies, and social media.
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  Oversee and grow the company's social media presence, actively engaging with the audience and building a strong online community.
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  Collaborate with graphic designers to produce visually engaging and on-brand content.
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  Craft compelling, high-quality copy for various channels such as the website, email campaigns, and advertising materials.
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  Maintain a well-structured content calendar to ensure the timely and consistent delivery of content.
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  Work closely with the Head of Marketing, wider marketing team, and other departments to ensure alignment and integration of marketing initiatives.
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  Keep abreast of emerging trends, tools, and best practices in content marketing and social media.
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  Track and evaluate content performance using analytics tools, refining strategies to enhance effectiveness.
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  Ensure all content adheres to brand guidelines and supports the company's goals.
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  Create and execute strategies to boost website traffic and generate high-quality sales leads.
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  Manage and optimise the organic performance of the website, applying SEO best practices.

The Successful Applicant

A successful 'Content Marketing Manager' should have:

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  A minimum of 5 years' experience in a content marketing role, either within an agency or an in-house team.
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  Proven background in B2B marketing, ideally within a similar industry or one facing comparable challenges.
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  Strong expertise in content marketing strategies and an in-depth understanding of various content channels.
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  Hands-on experience with content management systems and a range of social media platforms.
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  Solid grasp of SEO best practices and the ability to apply them effectively during content development.
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  Exceptional writing and communication skills, supported by a strong portfolio of published work.
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  Excellent project management abilities, capable of juggling multiple content projects and meeting tight deadlines.
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  Strong analytical mindset, with the ability to interpret data and adjust strategies based on insights.
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  Creative and innovative thinker, able to design impactful content campaigns that stand out.
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  Highly organised with sharp attention to detail.
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  Comfortable working independently as well as collaboratively within a team.
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  Results-oriented, with a drive to meet and exceed performance targets.
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  Passionate about innovation and eager to explore new technologies that enhance content creation.

What's on Offer

• A competitive salary ranging from £40,000 to £48,000.
• A vibrant company culture that encourages innovation and teamwork.
• The chance to make a significant impact in the Energy & Natural Resources industry.
• A supportive environment for professional growth.