Content Marketing Manager

Grafton Recruitment International; West Yorkshire, Leeds; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Content Marketing Manager to lead their content marketing efforts in the thriving Oil & Gas sector. This role offers a unique opportunity to shape innovative content strategies and enhance online engagement for a rapidly growing energy supplier. The successful candidate will enjoy creative freedom and total responsibility for the company's content channels, driving traffic and generating leads. If you are passionate about content marketing and have experience with AI strategies, this is your chance to make a significant impact in a lucrative environment.

Qualifications

• Proven experience in content marketing and strategy development.
• Strong understanding of SEO best practices and analytics.

Responsibilities

• Develop and execute content marketing plans aligned with strategy.
• Manage and grow social media presence while engaging the audience.

Skills

Content Strategy

SEO

Social Media Management

Copywriting

Analytics Tools

AI in Marketing

Education

Bachelor's Degree in Marketing or Related Field

Tools

Content Management Systems (CMS)

Social Media Platforms

SEO Tools (e.g., Google Analytics)

Job description

Content Marketing Manager in Oil & Gas

Our client is one of the fastest-growing and highest rated commercial Energy Suppliers in the UK, they are looking to recruit a talented, experienced, and highly creative Content Marketing Manager based at their Leeds office.

This is a lucrative opportunity to take a lead role in shaping their content marketing function, driving engagement, and expanding online presence. This role offers to develop innovative content strategies, manage multiple content channels, and make a significant impact on the future of the business, by giving the succesful candidate total responsibility and creative freedom with the website of a £150mil T/O business.

Key Notes:

• Develop and execute the overall content marketing plan in line with the marketing strategy.
• Create, manage, and publish content across various platforms including blog posts, whitepapers, case studies, and social media channels.
• Manage and grow social media presence, engage with the audience, and foster community engagement.
• Collaborate with the graphic designer to create visually appealing content.
• Write compelling and high-quality copy for various platforms, including the website, emails, and ads.
• Create and manage a content calendar to ensure consistent and timely delivery of content.
• Coordinate with the Head of Marketing, the wider marketing team, and other departments to ensure cohesive marketing efforts.
• Stay up-to-date with the latest trends and best practices in content marketing and social media.
• Analyse content performance and optimise strategies accordingly using analytics tools.
• Ensure that all content activities are aligned with the company's objectives and brand guidelines.
• Develop and implement strategies to increase website traffic and generate sales leads.
• Manage the organic performance of the website, using best practices in SEO.

If you have experience with using AI in a creative marketing stratergy, you are highly encouraged to apply.