Content Manager - UK

Gentoo Media Inc.; Greater London; On-site; GBP 40,000 - 55,000; Full time

Job summary

Gentoo Media Inc. is a leading online affiliate in the casino and sportsbook space, seeking a Content Manager to oversee website content updates and SEO execution.

You will collaborate with design, product, and development teams to enhance site performance and accessibility, while coordinating freelancers to meet quality and deadline standards. Ideal candidates have 2+ years in digital content roles, strong CMS experience (WordPress, Drupal), and proven SEO analytics proficiency.

Qualifications

• 2+ years in website management, content coordination, or related digital role.
• Hands-on experience with CMS platforms (WordPress, Drupal).
• Proven experience executing SEO strategies and using analytics tools.

Responsibilities

• Manage and update website content to ensure accuracy and consistency.
• Execute content and SEO strategies as directed by team leads.
• Monitor website traffic, engagement, and performance with analytics tools.
• Collaborate with design, product, and development to plan improvements.
• Ensure websites are user-friendly, accessible, and optimised for performance.
• Lead and coordinate freelancers and content uploaders, ensuring quality and deadlines.
• Maintain and improve website structure, navigation, and functionality.
• Identify and resolve website issues with technical teams.

Skills

CMS platforms

SEO strategies

Analytics & reporting

Content coordination

Tools

WordPress

Drupal

SEMrush

Ahrefs

Screaming Frog

Google Analytics

Search Console

Asana

Trello

Jira

Job description

Inspired by the fastest and most resilient penguin species in nature, we're here to help our clients and players achieve more reach, high-quality traffic, and meaningful engagement. With over 17 years of experience, Gentoo Media is a leading affiliate in the online casino and sportsbook industry through our extensive portfolio of products and services, featuring our flagship websites AskGamblers, Time2Play, CasinoTopsOnline, WSN, Casinomeister, and our SaaS brand-protection tool Sitebee.

What you'll be doing

• Manage and update website content to ensure accuracy, relevance, and consistency.
• Execute content and SEO strategies as directed by the Content and SEO Team Leads/Heads.
• Monitor website traffic, engagement, and performance using analytics tools, providing regular reports and recommendations.
• Collaborate with design, product, and development teams to plan and implement website improvements.
• Ensure websites are user-friendly, accessible, and optimised for performance.
• Lead and coordinate freelancers and content uploaders, ensuring quality standards and deadlines are met.
• Maintain and improve website structure, navigation, and functionality.
• Identify and resolve website issues in collaboration with technical teams.

Who we're looking for

Experience:

• 2+ years’ experience in website management, content coordination, or a related digital role.
• Hands‑on experience with CMS platforms (e.g., "WordPress", "Drupal").
• Proven experience executing SEO strategies and using analytics tools to inform decisions.
• Experience coordinating contributors such as freelancers or content teams.

Technical Skills:

• Proficiency with CMS platforms and basic HTML/CSS understanding.
• Strong knowledge of SEO best practices and tools (e.g., "SEMrush", "Ahrefs", "Screaming Frog").
• Ability to analyze website performance using analytics tools (e.g., "Google Analytics", "Search Console").
• Familiarity with project management tools (e.g., "Asana", "Trello", "Jira").
• Understanding of UX/UI principles and web accessibility standards.
• Good knowledge of iGaming content and compliance needs.