Search Engine Optimisation Specialist

Searchability; Hawton; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

Searchability is seeking a SEO Specialist to drive growth for our iGaming-focused marketing agency. The role focuses on boosting organic visibility for sports betting, casinos, and gaming sites across the UK, with a strong emphasis on the Stoke-on-Trent area.

You will optimise on-page, off-page and technical SEO, manage campaigns, run A/B tests, analyse data in GA and Search Console, and collaborate with content and design teams. Hybrid work and a salary of £40-50k are offered.

Qualifications

• 3+ years in an SEO role.
• 3+ years in a Gambling / iGaming role.
• Experience with Google Search Console, Google Analytics, Ahrefs, SEMrush.
• iGaming experience required.
• Strong communication skills.
• WordPress experience is desirable but not essential.
• Excellent teamwork.

Responsibilities

• Develop, launch and optimise Meta Ad campaigns targeting potential buyers.
• Optimise page titles, Meta descriptions, headers and content.
• Generate engaging ad copy and design for Gambling products.
• Evaluate campaign performance and refine strategies to optimise ROI.
• General SEO experience – On Page, Off Page, Technical SEO.
• Ensure all campaigns comply with Facebook's advertising guidelines, with a focus on gambling content.
• Work with Content, Copywriters and Design teams.
• Monitor audience insight/data.
• A/B Testing on ad elements to optimise performance.
• Manage Ad budgets efficiently.

Skills

On Page SEO

Off Page SEO

Technical SEO

Campaign management

A/B testing

Budget management

Communication

Teamwork

Tools

Google Search Console

Google Analytics

Ahrefs

SEMrush

Screaming Frog

WordPress

Job description

SEO SPECIALIST

Are you looking to channel all of your creativity into taking our thriving marketing agency who have a focus on the iGaming sector? If you are dedicated in the SEO space and are a keen Content Writer this position could be for you.

• 3+ years’ experience in SEO.
• Hybrid – Stoke on Trent.
• Up to £40-50K + Perks.
• iGaming / Gambling sector.

WHO ARE WE?

We are a young and dynamic company managing multiple websites and apps. Our goal is to deliver top-quality information across various platforms. Our core focus lies in the gambling and gaming industry, particularly mobile apps and websites. We cover sports betting, casinos, poker, bingo, e-sports, live casinos, and more.

We strive to create a welcoming environment, where progression is certainly encouraged for our employees. Due to our constant expansion, we are seeking to add a SEO Content Writer to the team.

WHAT WILL YOU BE DOING?

We are seeking a talented iGaming SEO Specialist to join our expanding team. This role involves growing sports betting websites, with a strong focus on the UK/US sports betting markets & casino.

The ideal candidate should have a solid understanding of On Page SEO, Off Page Technical SEO to help maximise optimisation and grow the business.

RESPONSIBILITIES:

• Develop, launch and optimise Meta Ad campaigns targeting potential buyers.
• Optimise page titles, Meta descriptions, headers and content.
• Generate engaging ad copy and design for Gambling products.
• Evaluate campaign performance and refine strategies to optimise ROI.
• General SEO experience – On Page, Off Page, Technical SEO.
• Ensure all campaigns comply with Facebook's advertising guidelines, with a focus on gambling content.
• Work with the wider organisation and collaborate with Content, Copywriters and Design teams.
• Monitor audience insight/data.
• A/B Testing on ad elements to optimise performance.
• Manage Ad budgets efficiently.

WE NEED YOU TO HAVE…

• 3+ years in an SEO position.
• 3+ years within a Gambling / iGaming role.
• Google Search Console, Google Analytics, Ahrefs, SEMrush.
• iGaming experience required.
• Great communication skills
• WordPress experience desirable but not essential.
• Excellent teamwork.

Please note this role does not offer sponsorship so is only accepting applicants with full working rights in the UK.

SEO, Search Engine Optimisation, On Page, Off Page, Technical SEO, Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, WordPress, iGaming, Casino