Search Engine Optimisation Specialist

Searchability; West Midlands; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

Searchability in Stoke-on-Trent is seeking an experienced SEO Specialist with a focus on iGaming. The role blends content writing with advanced SEO to grow our sports betting and casino platforms in the UK and beyond.

The ideal candidate has 3+ years in SEO and Gaming, strong analytics, and experience with WordPress. This is a hybrid role with competitive salary and perks, supporting a dynamic team in a fast-growing market.

Qualifications

• 3+ years in an SEO role.
• 3+ years in Gambling/iGaming role.
• Familiar with GSC, GA, Ahrefs, SEMrush.

Responsibilities

• Develop, launch and optimise Meta ad campaigns.
• Optimise page titles, meta descriptions, headers and content.
• Generate engaging ad copy for Gambling products.
• Evaluate campaign performance and refine strategies for ROI.
• Perform On Page, Off Page and Technical SEO.
• Ensure campaigns comply with gambling advertising guidelines.
• Collaborate with Content, Copywriters and Design teams.
• Monitor audience insights and data.
• Conduct A/B testing on ad elements.
• Manage ad budgets efficiently.

Skills

SEO

Content Writing

Teamwork

Tools

Google Search Console

Google Analytics

Ahrefs

SEMrush

Screaming Frog

WordPress

Job description

SEO SPECIALIST

Are you looking to channel all of your creativity into taking our thriving marketing agency who have a focus on the iGaming sector? If you are dedicated in the SEO space and are a keen Content Writer this position could be for you.

• 3+ years’ experience in SEO.
• Hybrid – Stoke on Trent.
• Up to £40-50K + Perks.
• iGaming / Gambling sector.

WHO ARE WE?

We are a young and dynamic company managing multiple websites and apps. Our goal is to deliver top-quality information across various platforms. Our core focus lies in the gambling and gaming industry, particularly mobile apps and websites. We cover sports betting, casinos, poker, bingo, e-sports, live casinos, and more.

We strive to create a welcoming environment, where progression is certainly encouraged for our employees. Due to our constant expansion, we are seeking to add a SEO Content Writer to the team.

WHAT WILL YOU BE DOING?

We are seeking a talented iGaming SEO Specialist to join our expanding team. This role involves growing sports betting websites, with a strong focus on the UK/US sports betting markets & casino.

The ideal candidate should have a solid understanding of On Page SEO, Off Page Technical SEO to help maximise optimisation and grow the business.

RESPONSIBILITIES:

• Develop, launch and optimise Meta Ad campaigns targeting potential buyers.
• Optimise page titles, Meta descriptions, headers and content.
• Generate engaging ad copy and design for Gambling products.
• Evaluate campaign performance and refine strategies to optimise ROI.
• General SEO experience – On Page, Off Page, Technical SEO.
• Ensure all campaigns comply with Facebook's advertising guidelines, with a focus on gambling content.
• Work with the wider organisation and collaborate with Content, Copywriters and Design teams.
• Monitor audience insight/data.
• A/B Testing on ad elements to optimise performance.
• Manage Ad budgets efficiently.

WE NEED YOU TO HAVE…

• 3+ years in an SEO position.
• 3+ years within a Gambling / iGaming role.
• Google Search Console, Google Analytics, Ahrefs, SEMrush.
• iGaming experience required.
• Great communication skills
• WordPress experience desirable but not essential.
• Excellent teamwork.

Please note this role does not offer sponsorship so is only accepting applicants with full working rights in the UK.

SEO, Search Engine Optimisation, On Page, Off Page, Technical SEO, Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, WordPress, iGaming, Casino