Content Designer

Homes England; Birmingham; Hybrid; GBP 38,000 - 48,000; Full time

Benefits offered by this job

Hybrid working 50/50

33 days annual leave

Employee assistance programme

Discounts

Job summary

Homes England is seeking an experienced content designer to join our User Centred Design team within the Digital group. You will evaluate and improve content across end-to-end journeys for internal and external services, shaping modern, user-centred experiences that support housing outcomes.

You will work hands-on designing, publishing and testing digital content, and contribute to content standards, style guides and reusable patterns while collaborating with stakeholders and multidisciplinary

Qualifications

• Experience in creating clear, accessible content for end-to-end user journeys.
• Ability to turn complex information into concise content for diverse audiences.
• Familiarity with content standards and style guides.

Responsibilities

• Design and publish digital content across services.
• Prototype and test ideas with multidisciplinary teams.
• Manage content lifecycle and contribute to content standards.

Skills

Content design

User research

Agile

Prototyping

Tools

CMS

Job description

Application closing date: 18/09/2026 at 23:59

Interviews will take place: week commencing 28/09/2026

A bit about the role...

Working as part of the User Centred Design team alongside a passionate community of service designers, user researchers, interaction designers and content designers, you will evaluate, design and improve content across end-to-end user journeys for our internal and external services.

Joining the Digital team at a time of continued transformation, you will play an important role in developing modern, user-centred services that support our mission and enable us to better serve the housing sector.

You will create clear, accessible content that meets user needs and supports Homes England’s strategic objectives. You will play an important role in developing modern, user-centred services that deliver better outcomes for both colleagues and customers.

This is a hands-on role with the opportunity to work on complex, socially important services. You will make information easier to understand and act on, helping users achieve their goals while supporting better housing outcomes, and contributing to more effective internal services and ways of working. Working as part of multidisciplinary teams, you will use evidence from user research, data and feedback to make informed content decisions and continuously improve services.

You will design and publish digital content, prototype and test ideas, and manage content throughout its lifecycle. You will also contribute to content standards, style guides and design patterns, build effective relationships with stakeholders, and share good practice across Homes England and the wider content design community.

A bit about you…

You are an experienced content designer who is motivated by making services clearer, simpler and more accessible. You understand user-centred design and accessibility standards, and you can turn complex information into content that helps people understand what they need to do.

You are comfortable working in an agile environment and using appropriate prototyping techniques to explore and refine solutions before they are implemented. You use user research, data and feedback to identify problems, test ideas and improve content. You are confident designing and publishing digital content using content management systems.

You work collaboratively with designers, researchers, delivery colleagues and subject matter experts. You can explain and evidence your content decisions, influence stakeholders at all levels and build agreement. You care about quality and consistency, and you are keen to contribute to content standards, reusable patterns and continuous improvement across services.

We’re looking for someone who is adaptable, collaborative and committed to continuous improvement. You’ll contribute to our growing User Centred Design Community by sharing knowledge, promoting best practice and supporting the development of colleagues.

Who are we?

Homes England: The Housing and Regeneration Agency

We believe that affordable, quality homes in well-designed places are key to improving people’s lives. As the government’s housing and regeneration agency, we create thriving new places and transform urban areas, combining the full breadth of our powers, expertise, land, capital and influence to bring investment to communities and get more homes built.

How? We form long-term partnerships that bridge the gap between the public and private sector to meet local needs and aspirations. We use our influence to champion the creation of sustainable homes, communities and places that are brilliantly designed for the people that live there now, and in the future. And we use our funding and support to build a more resilient, diverse and innovative housing sector, helping new entrants in the market, encouraging modern methods of construction and design, and promoting the utmost attention to building safety.

Together with our partners, we’re accelerating the pace of house building, remediation and regeneration across the country, as we seek to deliver ever more affordable homes in places people are proud to call home for generations to come.

What we offer...

As well as a competitive salary and 33 days annual leave, we are committed to 50/50 hybrid working. We’ll support you, wherever possible, so that you don’t miss out on what matters to you.

Membership of the Homes and Communities Agency Pension Scheme, which is a contributory defined benefit scheme with the amount you receive on retirement based on your salary and years worked at the Agency.

Internal applicants: please note that if you are successful, the salary you are offered will be in accordance with our pay policy. You can find details on the HR Hub SharePoint site.

If you ever need a bit of extra help, we have a great employee assistance programme, financial wellbeing support and access to many great discounts with leading high street names.

Our range of network groups are also there to support you to be yourself at work and play a key role in helping shape our future.

If you are a member of a professional body, we’ll pay for your membership and once you get your digital kit, you’ll be good to go.

Homes England are a geographically diverse community. We work to a 50/50 office/ home based model. Moving back into our office environments has enabled us to utilise our space and time together in the most collaborative way.

If your application is shortlisted to interview we will require you to provide proof of your right to work in the UK at this stage.