Content & Copywriting Specialist (12 month contract)

Rentokil Initial Careers; Crawley; Hybrid; GBP 40,000 - 54,000; Full time

Benefits offered by this job

Hybrid working

Rentokil Initial Reward Scheme

23 days holiday, plus 8 bank holidays

Employee Assistance Programme

Death in service benefit

Healthcare

Free parking

Job summary

Rentokil Initial is seeking a Content & Copywriting Specialist to write, edit, and optimise high-performing B2B and B2C copy across the website estate. You will work with SEO, GEO, UX, and CRO teams to elevate content quality and drive lead generation, with a focus on North America.

You will audit and refine user-centric copy across digital touchpoints, apply SEO and user insights, and collaborate with regional teams to align content with commercial goals.

Qualifications

• 3+ years of hands-on digital copywriting and publishing in a commercial marketing environment.
• Proven SEO copywriting with keyword research and search intent integration.
• Strong editorial judgement for short-form marketing copy and long-form articles.
• Cross-functional communication translating complex services for varied audiences.
• Global or multi-market experience, specifically tailoring content for North America.
• Experience with CMS and web publishing workflows.

Responsibilities

• Create, audit, and refine user-centric copy across digital touchpoints.
• Apply SEO, GEO, CRO, and UX insights to craft high-ranking copy.
• Conduct content audits and deliver actionable recommendations to boost reach.
• Maintain editorial standards, tone of voice, and regulatory compliance.
• Collaborate with Search Performance, Digital Product, UX, CRO, and Digital Account teams.
• Liaise with North America marketing teams to scope projects and share insights.

Skills

Digital copywriting

SEO copywriting

Content editing

Editorial judgement

Cross-functional communication

North America audience experience

Tools

CMS

Ahrefs

SEMrush

GA4

Canva

Adobe CC

Job description

Skills & experience

Are you an experienced digital copywriter and content strategist skilled in Search Engine Optimisation (SEO) and modern AI content discovery? Rentokil Initial is hiring a Content & Copywriting Specialist to join our global Digital Content & Communications Team. In this role, you will write, edit, and optimise high-performing B2B and B2C digital copy across our website estate. Working closely with Search Performance, Digital Product, UX, and CRO teams, you will play a pivotal role in elevating content quality, scaling organic visibility, and driving lead generation—with a primary focus on the North American market.

What You Will Do

As our Content & Copywriting Specialist, you will create, audit, and refine user-centric copy across all digital touchpoints. Your core responsibilities include:

• Digital Copywriting & Optimisation: Draft, edit, and optimise high-converting B2B and B2C web copy for landing pages, product/service pages, localised location pages, and digital platform migrations
• SEO & GEO Execution: Apply search engine optimisation (SEO), Generative Engine Optimisation (GEO), Conversion Rate Optimisation (CRO), and User Experience (UX) insights to create clear, persuasive copy that ranks high on Google and gets cited in AI-driven answer engines
• Content Audits & Performance: Conduct regular digital content audits to identify gaps, optimise underperforming copy, and deliver actionable recommendations that increase search reach and lead flow
• Brand & Editorial Governance: Maintain strict editorial standards, tone of voice, regulatory compliance, and accuracy across all published digital copy
• Cross-Functional Collaboration: Partner with Search Performance, Digital Product, UX, CRO, and Digital Account Management teams to align content strategy with commercial goals
• Stakeholder & Market Alignment: Liaise with regional marketing teams (focusing on North America) to scope content projects, gather market insights, and communicate project updates

Requirements

Skills & experience

Essential Requirements

• 3+ years of hands-on experience in digital copywriting, content editing, and publishing within a commercial marketing environment (ideally service-led B2B or B2C industries)
• Proven track record in SEO copywriting with a demonstrated ability to integrate keyword research and search intent naturally into copy to deliver measurable results (traffic, engagement, conversions)
• Strong editorial judgement with the ability to write both persuasive short-form marketing copy and technically accurate long-form articles
• Cross-functional communication skills with a proven ability to translate complex service offerings into engaging, accessible language for varied audiences
• Global or multi-market experience, specifically tailoring digital content for North American audiences

Desirable Skills & Experience

• Hands-on experience with Content Management Systems (CMS) and web publishing workflows
• Proficiency in SEO tools (e.g., Ahrefs, SEMrush, Google Search Console) and Google Analytics (GA4) for tracking content performance
• Familiarity with content promotion, inbound marketing, and basic design tools (Canva, Adobe Creative Suite)
• Multilingual skills or experience writing in an editorial/publishing background

Personal Attributes

• Strategic & Organised: Skilled at managing multiple high-priority digital content projects simultaneously under tight deadlines
• User-Centric Focus: Passionate about solving user intent and enhancing the overall customer journey
• Adaptable & Collaborative: Thrives in a matrixed global environment, building strong relationships across product, search, and commercial teams

Benefits

• Competitive salary
• Hybrid working
• Rentokil Initial Reward Scheme
• 23 days holiday, plus 8 bank holidays
• Employee Assistance Programme
• Death in service benefit
• Healthcare
• Free parking

At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.

We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to [e-mail] if you need anything

Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.