Content & Copywriting Specialist – 12 Month Contract

Jobtailor; Crawley; On-site; GBP 35,000 - 52,000; Full time

Job summary

Jobtailor is seeking a skilled digital copywriter to draft, edit and optimise high-converting web copy for B2B and B2C audiences. You will create content for landing pages, product pages, and location pages while applying SEO, GEO, CRO and UX insights to improve performance.

You will conduct content audits, identify gaps, and deliver actionable recommendations to expand search reach and lead flow, ensuring alignment with editorial standards, regulatory requirements, and brand voice across

Qualifications

• 3+ years of hands-on experience in digital copywriting, content editing, and publishing within a commercial marketing environment.
• Proven track record in SEO copywriting.
• Ability to integrate keyword research and search intent naturally into copy.
• Strong editorial judgement.
• Ability to write persuasive short-form marketing copy and technically accurate long-form articles.
• Cross-functional communication skills.
• Ability to translate complex service offerings into engaging, accessible language.
• Global or multi-market experience, specifically tailoring digital content for North American audiences.
• Hands-on experience with Content Management Systems (CMS) and web publishing workflows.
• Proficiency in SEO tools such as Ahrefs, SEMrush, and Google Search Console.
• Proficiency in Google Analytics (GA4).
• Familiarity with content promotion, inbound marketing, and basic design tools such as Canva and Adobe Creative Suite.
• Multilingual skills or experience writing in an editorial/publishing background.
• Ability to manage multiple high-priority digital content projects simultaneously under tight deadlines.
• User-centric approach focused on user intent and the customer journey.
• Adaptability and collaboration in a matrixed global environment.

Responsibilities

• Draft, edit, and optimise high-converting B2B and B2C web copy.
• Create copy for landing pages, product/service pages, location pages, and platform migrations.
• Apply SEO, GEO, CRO, and UX insights to content.
• Conduct regular digital content audits.
• Identify content gaps and optimise underperforming copy.
• Deliver actionable recommendations to increase search reach and lead flow.
• Maintain editorial standards, tone of voice, regulatory compliance, and accuracy.
• Collaborate with Search Performance, Digital Product, UX, CRO, and Digital Account Management teams.
• Liaise with regional marketing teams, focusing on North America, to scope content projects and gather market insights.
• Communicate project updates to stakeholders.

Skills

SEO Copywriting

CMS

GA4

Keyword Research

Content Audits

Content Editing

Cross-Functional Communication

B2B Copywriting

B2C Copywriting

Conversion Rate Optimisation

UX

Multilingual Content

Project Management

Editorial Judgement

Tools

Ahrefs

SEMrush

Google Search Console

Canva

Adobe Creative Suite

Job description

• Draft, edit, and optimise high-converting B2B and B2C web copy
• Create copy for landing pages, product/service pages, localised location pages, and digital platform migrations
• Apply SEO, Generative Engine Optimisation (GEO), Conversion Rate Optimisation (CRO), and User Experience (UX) insights
• Conduct regular digital content audits
• Identify content gaps and optimise underperforming copy
• Deliver actionable recommendations to increase search reach and lead flow
• Maintain editorial standards, tone of voice, regulatory compliance, and accuracy
• Collaborate with Search Performance, Digital Product, UX, CRO, and Digital Account Management teams
• Liaise with regional marketing teams, focusing on North America, to scope content projects and gather market insights
• Communicate project updates to stakeholders

Requirements

• 3+ years of hands-on experience in digital copywriting, content editing, and publishing within a commercial marketing environment
• Proven track record in SEO copywriting
• Ability to integrate keyword research and search intent naturally into copy
• Strong editorial judgement
• Ability to write persuasive short-form marketing copy and technically accurate long-form articles
• Cross-functional communication skills
• Ability to translate complex service offerings into engaging, accessible language
• Global or multi-market experience, specifically tailoring digital content for North American audiences
• Hands-on experience with Content Management Systems (CMS) and web publishing workflows
• Proficiency in SEO tools such as Ahrefs, SEMrush, and Google Search Console
• Proficiency in Google Analytics (GA4)
• Familiarity with content promotion, inbound marketing, and basic design tools such as Canva and Adobe Creative Suite
• Multilingual skills or experience writing in an editorial/publishing background
• Ability to manage multiple high-priority digital content projects simultaneously under tight deadlines
• User-centric approach focused on user intent and the customer journey
• Adaptability and collaboration in a matrixed global environment

Core Competencies

Demonstrates expertise in digital copywriting and content optimization, with a strong focus on SEO, user experience, and conversion rate optimization. Proven ability to manage multiple projects while maintaining high editorial standards and tailoring content for diverse audiences.

Highest-signal resume keywords

• Digital Copywriting
• SEO Copywriting
• Content Management Systems (CMS)
• Google Analytics (GA4)
• Cross-Functional Communication

Hard Skills

• B2B Copywriting
• B2C Copywriting
• Conversion Rate Optimization (CRO)
• User Experience (UX)
• Keyword Research
• Content Editing
• Content Audits
• Persuasive Writing
• Technical Writing
• Content Promotion

Soft Skills

• Strong Editorial Judgement
• Adaptability
• Collaboration
• Project Management
• Communication

Industry Keywords

• Digital Marketing
• Inbound Marketing
• North American Audiences
• Regulatory Compliance
• Content Strategy

Tools & Technologies

• Ahrefs
• SEMrush
• Google Search Console
• Canva
• Adobe Creative Suite