Field Sales Manager - Midlands

Budweiser Brewing Group (AB InBev); Birmingham; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 Days Holiday

Bank Holidays

Health & Well-being Perks

Double Pension Contributions

Global Bonus

Beer Allowance

Volunteer Days

Job summary

Budweiser Brewing Group in the Midlands is seeking an On-Trade Field Sales Manager to lead a high-performing sales team and drive brand growth across key partners. You’ll expand distribution, shape commercial strategy, and deliver volume targets while developing leadership capabilities and delivering strategic projects such as CRM rollout.

Role offers exposure to international teams, growth opportunities, and a merit-based culture with strong emphasis on collaboration and results.

Qualifications

• Experience leading sales teams in a fast-paced environment.
• Strong relationship-building and follow-up skills.
• Strategic thinker with customer-facing focus and market insight.
• Excellent written and verbal communication.

Responsibilities

• Lead and manage a high-performing sales team.
• Drive sales growth by building strong customer relationships and expanding distribution.
• Refine sales strategy and execution with industry insights.
• Expand brand distribution, increase volume, and maximize profitability.
• Manage sales budgets to support objectives.
• Lead change management initiatives and CRM rollout.

Skills

Leadership

Relationship building

Strategic thinking

Communication

Hospitality experience

Organizational skills

Change management

Bev/Food industry knowledge

Tools

Excel

PowerPoint

Job description

At Budweiser Brewing Group, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Budweiser, Stella Artois, Corona and crafting meaningful moments are what inspire us.

We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive, and rewarding future. Turning any challenge into an opportunity. So, let’s take on the challenge together.

Cheers to dreaming big!

The Role:

Are you a sales-driven leader with a passion for the On-Trade sector? Do you thrive in a fast-paced environment where you can lead a team, drive sales growth, and implement commercial strategy? If so, this is the perfect opportunity for you!

As an On-Trade Field Sales Manager, you will take on a leadership role , managing a high-performing sales team in Midlands. Your primary focus will be to drive sales, expand brand distribution, grow market share, and achieve volume growth targets while developing your own leadership and managerial skills. Additionally, you would contribute to strategic sales project such as the roll-out of our sales excellence program or the design and launch of our new CRM system.

This is an exciting opportunity to demonstrate your leadership abilities, commercial skills and mentor a team of sales professionals, and execute strategic sales initiatives that will strengthen our brand presence. You will be responsible for delivering exceptional sales performance while ensuring our commercial strategy is effectively implemented across the region.

Duties & Responsibilities:

• Lead and manage a high-performing sales team, fostering leadership development and professional growth.
• Drive sales growth by building strong relationships with key customers, consumer groups, and internal teams.
• Stay ahead of industry trends and insights to refine sales strategy and execution.
• Expand brand distribution, increase sales volume, and maximize profitability across key partner wholesalers.
• Manage sales budgets effectively to support overall business objectives.
• Execute leadership responsibilities, including overseeing people-focused initiatives and administrative processes
• Lead the team during the process of change management.
• Act as a brand ambassador, ensuring world-class sales execution and brand representation in the market.

Who we are looking for:

• Entrepreneurial and passionate about customer-facing environments, beer, and the food industry
• Experience in the hospitality industry (working in a commercial role and/or management)
• Strong organization skills with the ability to prioritize and work in a fast-paced environment
• Strategic thinker with excellent relationship-building and follow-up skills
• Effective communication skills (both written and verbal)
• Very enthusiastic and motivated to make a difference
• Computer proficiency, specifically with Excel and PowerPoint

What you can expect from us:

In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded.

We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.

What’s in it for you:

• 25 Days Holiday + Bank Holidays – Enjoy ample time off to relax and recharge.
• 26 Weeks Paid Leave for Primary Caregivers – Comprehensive support for growing families.
• Health & Well-being Perks – Private medical care, travel insurance, gym memberships, dental coverage, and more.
• Double Pension Contributions – We invest in your future.
• Global Bonus – Recognizing your hard work with additional rewards.
• Beer Allowance – Enjoy our brands with exclusive perks.
• 2 Volunteer Days – Give back to your community.

Why build your career with us

We recruit for mindset, ambition, cultural fit, and growth opportunities.

UNIQUE CULTURE

We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.

BRANDS EVERYONE LOVES

We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.

GROWTH OPPORTUNITIES

Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.