Content & Analytics Specialist — Digital Experience

National Museums; City of Edinburgh; Hybrid; GBP 40,000 - 54,000; Full time

Benefits offered by this job

Generous annual leave

Competitive pension

Professional development

Flexible working

Job summary

National Library of Scotland is seeking a Content and Analytics Officer within the Digital Experience team to help understand, improve and maintain our website across the digital estate.

You will combine content operations with analytics to develop dashboards, reports and insights that guide colleagues, while upholding publishing workflows and content standards to ensure high-quality user experiences.

Qualifications

• The role requires a combination of content expertise and data insight.
• You will monitor and evaluate digital performance and help colleagues understand how people engage with our websites.

Responsibilities

• Monitor and evaluate digital performance and develop dashboards and reports.
• Identify opportunities for improvement and support colleagues in understanding user engagement.
• Maintain high-quality digital content through content standards, publishing workflows, and content management processes.

Skills

Content expertise

Data insight

Job description

National Library of Scotland is seeking a Content and Analytics Officer within the Digital Experience team to help understand, improve and maintain our website across the digital estate.

You will combine content operations with analytics to develop dashboards, reports and insights that guide colleagues, while upholding publishing workflows and content standards to ensure high-quality user experiences.