Consumer & Category Insight Manager

Holland & Barrett; Nuneaton; On-site; GBP 48,000 - 64,000; Full time

Benefits offered by this job

33 days holiday + holiday purchase

Private medical insurance - single

Annual health testing kit

Employee Assistance Programme

Workplace pension with employer match

Life assurance (2x salary)

Annual Bonus up to 10%

Colleague product allowance

Colleague discount 25%

Free Wellhub membership

Cycle to Work scheme

Job summary

Holland and Barrett is seeking a Consumer and Category Insight Manager to put the customer voice at the heart of our commercial, category and innovation decisions. You will work across product development, innovation and category growth, translating research into actionable recommendations with tangible business impact.

The role requires hands-on experience in both qualitative and quantitative market research, strong analysis and insight storytelling, and the ability to influence

Qualifications

• Experience in market research is essential.
• Hands-on qualitative and quantitative research experience.
• Experience delivering consumer research projects end to end.
• Experience influencing cross-functional stakeholders and translating research into commercial action.
• Experience managing research agencies or vendors.

Responsibilities

• Plan and deliver consumer and category research from brief through to fieldwork, analysis and reporting.
• Lead qualitative research including focus groups, in-depth interviews and field studies.
• Design and deliver quantitative surveys, including questionnaire development and sample management.
• Deliver concept, product and packaging testing across the innovation journey.
• Analyse customer, category, market and competitor information to identify opportunities.
• Bring together internal and external research to create clear, compelling insights.
• Present findings and recommendations, helping stakeholders challenge assumptions and make informed decisions.
• Support the H&B Connections Panel and manage research agencies and fieldwork to ensure quality and rigour.

Skills

Market research

Qualitative research

Quantitative research

Insight storytelling

Stakeholder influence

Vendor management

Cross-functional collaboration

Job description

Great insight starts with understanding people. As a Consumer & Category Insight Manager, you'll help put the customer voice at the heart of our commercial, category and innovation decisions. You'll work across product development, innovation and category growth, using research and market understanding to uncover what customers need, think and do, then turn those findings into clear, actionable recommendations. You'll join a close-knit team with strong relationships across the business, with the opportunity to make a visible commercial and customer impact in a growing health and wellness organisation. What you'll be doing

• Plan and deliver consumer and category research from brief through to fieldwork, analysis and reporting
• Lead qualitative research including focus groups, in-depth interviews and field studies
• Design and deliver quantitative surveys, including questionnaire development and sample management
• Deliver concept, product and packaging testing across the innovation journey
• Analyse customer, category, market and competitor information to identify opportunities
• Bring together internal and external research to create clear, compelling insights
• Present findings and recommendations, helping stakeholders challenge assumptions and make informed decisions
• Support the H&B Connections Panel and manage research agencies and fieldwork to ensure quality and rigour
  Experience in market research is essential
• Hands on experience across both qualitative and quantitative research is essential
• Experience delivering consumer research projects end to end
• Experience in product, concept or packaging testing
• Strong analysis, synthesis and insight storytelling skills
• Experience influencing cross-functional stakeholders and translating research into commercial action
• Experience managing research agencies or vendors
• Retail or consumer goods experience is preferred
  Holland and Barrett is an equal opportunity employer. We welcome diverse perspectives and are committed to creating an inclusive environment for all colleagues. We understand that when our colleagues are listened to, respected and valued for who they are, we build an organisation with belonging at its heart - making health and wellness a way of life for everyone.
• 33 days, including bank holidays, plus a holiday purchase scheme
• Private medical insurance - single cover
• Annual free at-home health testing kit (after 6 months' service)
• Access to our Employee Assistance Programme and a network of Mental Health First Aiders
• Workplace pension with 5% employer contribution
• Life assurance (2x salary, after 6 months' service)
• Annual Bonus (subject to company and individual performance) up to 10%
• £50 Colleague product allowance on Holland & Barrett products (after 6 months' service)
• 25% colleague discount, Free Wellhub membership, cashback and discounts, plus Cycle to Work scheme