Concession Store Manager - Cheltenham

BIKETREKS LIMITED; Cheltenham; On-site; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Competitive salary

Performance-related bonus

28 days’ paid holiday

Staff discounts

Cycle to Work scheme

Training and development

Brand partnerships

Job summary

Leisure Lakes Bikes in Cheltenham is seeking an experienced Store Manager to lead the team and drive sales while delivering outstanding customer service. You'll manage day-to-day operations, stock control, merchandising, and workshop coordination, with a focus on achieving targets and providing a positive, engaging store environment.

Joining offers a competitive salary based on experience, a 28 days’ holiday entitlement, staff discounts, cycle-to-work scheme, and ongoing training and development

Qualifications

• Evidence of successful retail management with a customer-focused approach.
• Experience in stock control, merchandising, and KPI delivery.
• Strong leadership and communication skills.

Responsibilities

• Lead and develop the store team to achieve sales targets.
• Deliver exceptional customer service and product knowledge.
• Manage stock, merchandising, and workshop bookings.
• Oversee rotas and day-to-day operations.

Skills

Leadership

Sales targets

Customer service

Stock management

Merchandising

Retail systems

Job description

Job Description

Who we are:

We are a family-run cycle retailer with stores nationwide and a thriving e-commerce operation. Proud to be one of the UK’s leading cycling retailers, we have built our reputation on exceptional customer service, earning a 5-star Trustpilot rating and the loyalty of cyclists across the country.

We offer an extensive range of mountain bikes, road bikes, and e-bikes from the world’s leading brands, alongside clothing, accessories, and equipment. Our expert workshop teams provide professional servicing and repairs, ensuring we support our customers at every stage of their cycling journey.

Passionate about cycling and committed to excellence, we’re always looking for enthusiastic individuals to join our growing team and help deliver the outstanding experience our customers have come to expect.

Join the Team at Leisure Lakes Bikes – Cheltenham

Are you passionate about cycling and ready to take the next step in your retail management career?

We are looking for an experienced and motivated Store Manager to lead the team.

This is an exciting opportunity to play a key role in developing one of our concession locations, driving sales performance, delivering exceptional customer service, and creating a positive and engaging environment for both customers and colleagues.

The Role

As Store Manager, you will be responsible for the day-to-day operation of the store, ensuring high standards of customer service, commercial performance, and team development.

Your Responsibilities Will Include

• Leading, motivating, and developing the team
• Driving sales and achieving performance targets
• Delivering outstanding customer service and product expertise
• Managing stock levels, merchandising, and product availability
• Overseeing workshop bookings and service standards
• Maintaining excellent relationships with the accounts office, management and colleagues
• Recruiting, training, and coaching team members
• Ensuring company policies and procedures are followed
• Managing rotas, staffing levels, and day-to-day operations
• Monitoring key performance indicators and implementing action plans where required

Previous experience within the cycling industry would be advantageous, although strong retail management experience from a similar environment will also be considered.

Skills/Experience Required

What We’re Looking For

We Are Seeking An Individual Who Is

• Passionate about cycling and the cycling industry
• An experienced retail manager or supervisor with proven leadership skills
• Commercially aware with a track record of achieving sales targets
• Customer-focused and committed to delivering exceptional service
• Organised, proactive, and able to manage multiple priorities
• Computer literate and confident using retail systems
• An effective communicator with strong interpersonal skills

What We Offer

• Competitive salary dependent on experience
• Performance-related bonus opportunities
• 28 days’ paid holiday per year
• Generous staff discounts
• Access to our Cycle to Work scheme
• Ongoing training and development opportunities
• The opportunity to work with some of the world’s leading cycling brands

Working Hours

Our stores operate between five and seven days per week, depending on location, with trading hours typically ranging from 9:00am to 8:00pm. Successful candidates must be flexible and available to work across these operating hours with split shifts where necessary, including weekends and peak trading periods.

If you have the relevant experience, leadership skills, and a passion for cycling, we’d love to hear from you.