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An established industry player is seeking a talented communications professional to join their team. This role focuses on developing and executing strategic communication plans that drive business objectives while translating complex financial topics into engaging messaging. You'll collaborate with designers and developers to create impactful educational campaigns, ensuring that content resonates with employees and promotes financial wellness. If you thrive in a dynamic environment and have a passion for crafting compelling narratives, this opportunity will allow you to make a significant impact on the organization and its stakeholders.
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.
Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being a diverse and inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.
At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!
Job Description:
This job is responsible for supporting a team or project accountable for enterprise-wide and Line of Business targeted communications. Key responsibilities include assisting in the development of communications strategies and providing editorial planning and writing expertise. Job expectations include assisting with communication initiatives, priority programs, and projects, creating engaging and impactful messaging for employees and leaders, and supporting training and employee development programs.
Create educational and marketing campaigns for 401(k), equity and health benefit plans promoting benefit awareness, participation, and the products and services available through Workplace Benefits at Bank of America. Develop campaigns in collaboration with designers and developers to educate plan participants on a variety of saving, investing and other financial wellness topics. Ensure that content is engaging, encouraging positive participant behaviors and supports the Workplace Benefits organization’s value proposition and strategy.
The Workplace Benefits Participant Experience creative services team handles a high volume of communication requests from basic edits to new concepts and campaigns. Continued growth is forecast with a strong focus on innovative approaches, digital engagement, and marketing automation. Ideal candidate needs to have a ‘go digital’ mentality, be familiar with and comfortable learning new technologies, as well as content management system experience. This will help us execute on core Workplace Benefits initiatives, enable us to meet the deliverables under tight time frames and plan for future road mapping.
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