Commercial Marketing Manager

ZipRecruiter; Esher; Hybrid; GBP 55,000 - 85,000; Full time

Job summary

A leading company is seeking a Commercial Marketing Manager to drive their market positioning and marketing strategies. The ideal candidate will have extensive experience in B2B SaaS marketing, managing a team and executing campaigns that align with business goals. This hybrid role allows flexibility with both office and remote work options, and is critical for influencing the company's growth trajectory.

Qualifications

• 5+ years in a strategic or commercial marketing role.
• Experience with the full marketing mix including digital tactics.
• Familiarity with managing teams for campaign delivery.

Responsibilities

• Lead and evolve brand positioning and messaging framework.
• Manage a small team across campaign delivery and external engagement.
• Collaborate closely with sales and product teams for marketing strategy.

Skills

Messaging

Customer-centric marketing

Strategic marketing

Content creation

Campaign management

B2B SaaS experience

Tools

HubSpot

CRM/reporting tools

Job description

Job Description

About Our Client

Our client empowers the world’s leading researchers with an ecosystem of software products that make their lives easier, so they can focus on delivering the ground-breaking research of tomorrow. With customers in 14 countries and over 2 million research projects supported, they’re entering a new phase of global growth. Their platforms are trusted by research-intensive universities, health-care institutions, and regulatory bodies to manage complex processes with confidence.

Position Overview

We're looking for a commercially minded, strategically driven Commercial Marketing Manager to lead the way they position themselves in the market, craft compelling marketing messages that clearly differentiate them, and enable scalable sales success. This role will bridge product insight, customer understanding, and market needs to deliver campaigns and tools that fuel pipeline growth and conversion. The ideal candidate will have exceptional skill in shaping messaging and positioning and will manage a small team responsible for delivering on all core marketing outputs—from campaign execution and case studies to brand awareness and channel engagement.

Key Responsibilities

• Define and continually evolve their brand positioning and messaging framework.
• Lead creation of differentiated value propositions, sales messaging, and thought leadership.
• Define and lead execution of go-to-market strategies for new product and feature launches, ensuring clear positioning, cross-functional alignment, and impactful market entry
• Manage and coach a small team across campaign delivery, MQL , customer storytelling, and external engagement (e.g. LinkedIn, events, forums).
• Oversee delivery of email and ABM campaigns, nurture workflows, and marketing automation.
• Deliver clear, consistent, and commercially strong sales enablement content.
• Drive production of customer case studies, product marketing content, and awareness assets.
• Monitor competitors, market shifts, and customer insight to shape positioning.
• Collaborate closely with sales and product teams to align go-to-market execution.
• Track team performance across key marketing KPIs—campaign delivery, engagement, and lead outcomes.

Expected Outcomes

• Clear, resonant messaging consistently reflected across all marketing and sales materials.
• A marketing team delivering high-quality, high-conversion campaigns and assets.
• Growth in brand visibility and lead pipeline in target segments.
• Strong alignment between marketing activity and revenue .
• Timely delivery of key collateral including campaigns, case studies, and enablement tools.

Qualifications and Skills

• 5+ years in a strategic or commercial marketing role in B2B SaaS services.
• Confident in managing the full marketing mix—from traditional initiatives like conferences and events to digital tactics including paid media, SEO, and content-led campaigns
• Strong understanding of messaging, positioning, and customer-centric marketing.
• Exceptional skills writing and shaping messages that speak clearly to decision-makers.
• Successful experience working with sales teams and understanding what enables them to scale.
• Line and programme management experience and know-how to set clear goals and drive delivery.
• Comfortable switching between planning and execution.
• Familiarity with HubSpot (or similar), CRM/reporting tools, and content workflows.

Working Location

This role is offered as hybrid (our client's preference) or fully remote. If hybrid, the successful candidate will be based in their UK office in Esher, Surrey – most of the team work 3 days per week from the office or customer/conference site, and the other 2 days at home. If remote, they would facilitate the successful candidate to be present at the Esher office c. 2 days per week during the first few weeks of their induction, and one day per month thereafter for team events.