Commercial Manager - Direct Channel

Aqua Cure; Lancashire; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Pension Scheme

23 days annual leave

Perkpal employee benefits platform

24/7 Employee Assistance Programme

Paid Volunteering Day

Long Service Awards

Employee support network

Job summary

Aqua Cure, a leading UK water treatment specialist, is seeking a Commercial Manager - D2C to lead its direct-to-consumer ecommerce strategy and revenue growth across online channels. You will optimise website performance, drive customer acquisition and retention, and expand marketplaces while ensuring commercial profitability.

You will leverage Agentic AI and automation to enhance customer journeys, personalise experiences, and explore new growth opportunities on platforms like Amazon and TikTok

Qualifications

• As a Commercial Manager for D2C, you will own the ecommerce strategy and revenue growth.
• Use experience across online marketplaces such as Amazon, TikTok Shop, or similar.
• Experience implementing AI-powered ecommerce solutions and customer journeys.
• Strong budget, pricing, and profitability management in a digital channel context.

Responsibilities

• Own Aqua Cure's direct-to-consumer commercial strategy across ecommerce and marketplaces.
• Drive website performance, customer acquisition, retention, and marketplace expansion.
• Represent the business at industry events and identify new growth opportunities.

Skills

D2C ecommerce leadership

Revenue growth

Stakeholder management

Digital marketing

Budget & P&L management

Tools

Shopify

Magento

WooCommerce

Agentic AI

Job description

Aqua Cure is a leading UK specialist in water treatment and water filtration solutions, supplying high-quality products to both residential and commercial customers. With over 30 years of expertise, Aqua Cure provides water softeners, filtration systems, reverse osmosis solutions, replacement filters, accessories, and specialist water treatment products through its growing ecommerce and direct-to-consumer channels.

As the business continues to invest in digital growth, customer experience, and emerging technologies, we are looking for a commercially minded leader to drive online revenue growth, optimise marketplace performance, and enhance our ecommerce proposition.

The Role

As Commercial Manager - D2C, you will take ownership of Aqua Cure's direct-to-consumer commercial strategy, leading revenue growth across ecommerce, online marketplaces, and digital channels. You will be responsible for driving website performance, customer acquisition, retention, marketplace expansion, and commercial profitability.

This role offers the opportunity to shape the future of Aqua Cure's digital business by leveraging innovative technologies, including Agentic AI, automation, and personalisation tools, while developing new growth opportunities across platforms such as Amazon, TikTok Shop, and other online sales channels.

You will also represent the business at key industry events and trade shows, identifying new commercial opportunities, partnerships, and market trends that support the continued growth of the brand.

Requirements

• Proven experience managing and growing a D2C, Ecommerce, or Commercial function.
• Strong experience driving sales and revenue growth through online marketplaces, including Amazon, TikTok Shop, eBay, or similar platforms.
• Experience implementing or utilising Agentic AI, AI-powered automation, intelligent customer journeys, or AI-driven ecommerce solutions.
• Commercially focused with experience managing budgets, P&L, pricing strategies, and profitability.
• Strong understanding of ecommerce platforms such as Shopify, Magento, WooCommerce, or similar.
• Experience developing customer acquisition, retention, subscription, and loyalty strategies.
• Knowledge of digital marketing channels including SEO, PPC, Paid Social, CRM, and email marketing.
• Data-driven approach with experience using analytics and business performance insights to drive decision-making.
• Experience attending or managing trade shows, exhibitions, industry events, or partner engagement activities.
• Strong stakeholder management skills with the ability to influence and collaborate across multiple business functions.
• Passion for digital innovation, customer experience, and identifying new opportunities for commercial growth.

Benefits

• Monday to Friday working pattern.
• 23 days annual leave, increasing with length of service, plus Bank Holidays.
• Company Pension Scheme.
• Perkpal employee benefits platform.
• 24/7 Employee Assistance Programme.
• Paid Volunteering Day.
• Long Service Awards.
• Employee support network and Mental Health Assistance Programme.
• Ongoing development and career progression opportunities.