Commercial Manager

First Bus; York and North Yorkshire; Hybrid; GBP 55,000 - 66,000; Full time

Benefits offered by this job

Annual bonus

Job summary

First Bus in the United Kingdom seeks a commercially driven Commercial Manager for its Regional Bus team. The role is hybrid and based from Glasgow, Aberdeen or York depots with regular travel.

You will drive commercial performance, translate strategy into local results and own day-to-day execution with cross-functional partners. Reporting to the Head of Commercial, you will lead market plans, pricing and propositions, and collaborate with service delivery, network teams and stakeholders to grow

Qualifications

• Experience in a commercial/analytical role within a large, complex organisation.
• Strong data analysis and interpretation skills.
• Experience supporting budgets, forecasts, or reporting.
• Ability to influence and collaborate across teams.
• Strong organisational skills and attention to detail.

Responsibilities

• Own and manage performance across routes, depots or corridors—focusing on revenue, passenger volumes and yield.
• Analyse trends, identify risks and opportunities, and lead performance reviews.
• Deliver targeted commercial interventions to improve results.
• Provide accurate inputs into budgets and forecasts.
• Identify new revenue opportunities across markets and partnerships.
• Collaborate with network planning and pricing teams to optimise routes.

Skills

Commercial analytics

Stakeholder management

Budgeting & forecasting

Data interpretation

Cross-functional collaboration

Job description

Location: Glasgow, Aberdeen or York based (with regular travel)

We’re looking for a commercially driven and analytical Commercial Manager to join our Regional Bus team. This is a hybrid role and you will be based from either our Glasgow, Aberdeen or York depot.

This is a fantastic opportunity to drive commercial performance and customer proposition within Regional Bus at a defined market level, translating strategy into tangible commercial results. The Commercial Manager contributes to commercial plans, leading the delivery of these within local markets.

Reporting to the Head of Commercial, the role owns day-to-day commercial execution, working closely with Service Delivery teams, Network colleagues and Centres of Excellence to improve revenue, passenger volumes and route performance.

What You’ll Be Doing

Driving Commercial Performance

• Own and manage performance across routes, depots, or corridors—focusing on revenue, passenger volumes, and yield
• Analyse trends, identify risks and opportunities, and lead performance reviews
• Deliver targeted commercial interventions to improve results
• Provide accurate inputs into budgets and forecasts
• Identify new revenue opportunities across markets and partnerships

Delivering Market Plans

• Lead the delivery of local market plans and ensure measurable results
• Work with specialist teams to implement initiatives and overcome challenges
• Manage and evaluate trials and pilots to grow demand and revenue

Supporting Network & Pricing Strategy

• Collaborate with Network Planning teams on route performance and optimisation
• Implement local pricing and ticketing initiatives
• Help shape and communicate customer propositions using insight and data

Stakeholder & Operational Collaboration

• Act as a key commercial partner to Service Delivery teams
• Support delivery of partnership schemes, bids, and contract renewals
• Represent the business in discussions with local stakeholders and authorities

Governance & Best Practice

• Ensure compliance with commercial processes and governance
• Maintain clear records and elevate risks where needed

What We’re Looking For

We’re seeking someone who combines commercial awareness with strong analytical thinking and stakeholder collaboration skills.

You’ll bring:

• Proven experience in a commercial, analytical, or performance-focused role within a large-complex organisation
• Strong data analysis and interpretation skills
• Experience supporting budgets, forecasts, or reporting
• Ability to influence and collaborate across teams
• Strong organisational skills and confidence to challenge and elevate when needed

Salary - £55,000 plus up to 15% annual bonus