Commercial Manager

First Bus; Aberdeen City; Hybrid; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Hybrid role

Annual bonus up to 15%

Job summary

First Bus is seeking a commercially driven Commercial Manager to join our Regional Bus team. This hybrid role is based from our Glasgow, Aberdeen or York depot, with regular travel and a target to improve revenue and passenger volumes.

You will own local market plans, work with cross-functional teams, and translate strategy into measurable commercial outcomes across routes and partnerships. Reporting to the Head of Commercial, you will contribute to budgets and forecasts, and drive initiatives

Qualifications

• Proven experience in a commercial, analytical, or performance-focused role within a large, complex organisation.
• Strong data analysis and interpretation skills.
• Experience supporting budgets, forecasts, or reporting.
• Ability to influence and collaborate across teams.
• Strong organisational skills and confidence to challenge and elevate when needed.

Responsibilities

• Own and manage performance across routes, depots, or corridors—focusing on revenue, passenger volumes, and yield.
• Analyse trends, identify risks and opportunities, and lead performance reviews.
• Deliver targeted commercial interventions to improve results.
• Provide accurate inputs into budgets and forecasts.
• Identify new revenue opportunities across markets and partnerships.

Skills

Commercial awareness

Data analysis

Stakeholder collaboration

Budgeting & forecasting

Influence across teams

Job description

Location: Glasgow, Aberdeen or York based (with regular travel)

We’re looking for a commercially driven and analytical Commercial Manager to join our Regional Bus team. This is a hybrid role and you will be based from either our Glasgow, Aberdeen or York depot.

This is a fantastic opportunity to drive commercial performance and customer proposition within Regional Bus at a defined market level, translating strategy into tangible commercial results. The Commercial Manager contributes to commercial plans, leading the delivery of these within local markets.

Reporting to the Head of Commercial, the role owns day-to-day commercial execution, working closely with Service Delivery teams, Network colleagues and Centres of Excellence to improve revenue, passenger volumes and route performance.

What You’ll Be Doing

Driving Commercial Performance

• Own and manage performance across routes, depots, or corridors—focusing on revenue, passenger volumes, and yield
• Analyse trends, identify risks and opportunities, and lead performance reviews
• Deliver targeted commercial interventions to improve results
• Provide accurate inputs into budgets and forecasts
• Identify new revenue opportunities across markets and partnerships

Delivering Market Plans

• Lead the delivery of local market plans and ensure measurable results
• Work with specialist teams to implement initiatives and overcome challenges
• Manage and evaluate trials and pilots to grow demand and revenue

Supporting Network & Pricing Strategy

• Collaborate with Network Planning teams on route performance and optimisation
• Implement local pricing and ticketing initiatives
• Help shape and communicate customer propositions using insight and data

Stakeholder & Operational Collaboration

• Act as a key commercial partner to Service Delivery teams
• Support delivery of partnership schemes, bids, and contract renewals
• Represent the business in discussions with local stakeholders and authorities

Governance & Best Practice

• Ensure compliance with commercial processes and governance
• Maintain clear records and enforce risks where needed

What We’re Looking For

We’re seeking someone who combines commercial awareness with strong analytical thinking and stakeholder collaboration skills.

You’ll bring:

• Proven experience in a commercial, analytical, or performance-focused role within a large-complex organisation
• Strong data analysis and interpretation skills
• Experience supporting budgets, forecasts, or reporting
• Ability to influence and collaborate across teams
• Strong organisational skills and confidence to challenge and elevate when needed

Salary - £55,000 plus up to 15% annual bonus