We are seeking an experienced, proactive and commercially
driven Commercial Manager to lead the sales and events function within
our Country Club Hotel. This is an exciting role, reporting directly to the Commercial
Director and is a key leadership role within the hotel responsible for driving
revenue across accommodation, meetings and events, weddings, golf, food and
beverage, spa and leisure facilities.
This is a fantastic opportunity for a dynamic hospitality
professional who thrives in a fast-paced environment and has a proven track
record of leading successful sales and events teams while delivering
exceptional commercial results.
About the Role
As the Commercial Manager, you will take ownership of the
property's commercial strategy, ensuring all group sales, reservations,
weddings, conferences, golf groups and social event enquiries are converted
into profitable business. You will oversee the day-to-day management and
performance of the Sales & Events team, driving revenue growth through
proactive sales activity, effective forecasting, strong customer relationships
and seamless operational delivery.
Working closely with the Commercial Director, Cluster, Group
Commercial Specialists and Operations teams, you will ensure business
opportunities are maximised whilst maintaining exceptional guest experiences
from enquiry through to event completion.
Key Responsibilities
- Lead
and deliver the property's commercial and sales plan, translating annual
budgets into clear weekly and monthly activity plans.
- Manage,
coach and develop the sales & events team, setting performance
targets, conversion standards and development objectives.
- Drive
proactive sales activity, ensuring consistent new business generation and
account development.
- Oversee
the management and conversion of enquiries for bedrooms, conferences,
meetings, weddings, golf events and social functions.
- Ensure
all enquiries receive a timely and professional response within agreed
service standards.
- Conduct
regular pipeline reviews, diary audits and forecasting analysis to
maximise revenue opportunities.
- Coordinate
weekly commercial meetings and monthly departmental meetings, presenting
performance reports and action plans. Support the
promotion and marketing of conferences, meetings and events, including weddings
and festive events, while developing and delivering an annual events calendar
designed to drive footfall.
- Build
and maintain strong relationships with local businesses, wedding
suppliers, event organisers, golf societies and corporate clients.
- Ensure
pricing, packages and promotional activity are correctly implemented
across all systems.
- Works
with the director of Sales to monitor event profitability, space
utilisation and guest satisfaction.
- Oversee
event contracting, deposits, function details and operational handovers.
- Review
post-event performance, guest feedback, rebooking opportunities and
account development plans.
- Maintain
accurate data within CRM, PMS and commercial systems to support
forecasting and reporting.
- Ensure
compliance with company policies, brand standards, data protection
regulations, payment security procedures and health and safety
requirements.
What We're Looking For
The successful candidate will demonstrate:
- Proven
leadership experience within a hotel, resort, country club or hospitality
sales environment.
- Strong
knowledge of hotel revenue streams including rooms, meetings and events,
weddings, golf, leisure and food and beverage.
- Excellent
commercial awareness with the ability to interpret sales, conversion and
forecasting data and turn insights into action.
- Strong
people management skills with a track record of coaching and developing
high-performing teams.
- Excellent
communication, negotiation and stakeholder management abilities.
- Experience
using hotel PMS, CRM and event management systems including knowledge of
Opera sales and catering.
- A
highly organised and proactive approach with exceptional attention to
detail.
- The
ability to manage multiple priorities whilst maintaining a strong focus on
customer service and profitability.
- Flexibility
to support key events, client appointments and business needs, including
occasional evenings and weekends.
What We Offer
- Competitive
salary.
- Company
benefits package.
- Career
development and progression opportunities.
- Training
and development programmes.
- Global
hotel discounts for you, friends & family
- Complimentary
Leisure Club Membership
- A
supportive and collaborative working environment.
- The
opportunity to play a key role in the continued growth and success of a
leading Country Club destination.
Working Hours
This is a full-time position working 40+
hours per week over 5 days, primarily Monday to Friday. Due to the nature
of the hospitality industry and the requirements of the business, flexibility
is essential, and occasional weekend working will be required to support key
events, client meetings and peak trading periods.
Join Our Team
If you are a commercially minded hospitality professional
with a passion for driving revenue, developing teams and delivering exceptional
guest experiences, we would love to hear from you.