Commercial Excellence Lead: CRM & Data Insights

Alfa Laval Mid Europe GmbH; Camberley; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Holiday allowance 25 days + Bank hols

Health cash plan

Life assurance 4x annual salary

Training and career development

Cycle to work

Tech scheme

Job summary

Alfa Laval UK&I seeks a Commercial Excellence Specialist to activate CRM-driven strategies across the awareness-to-order process and local data quality efforts. You will translate customer insights into commercial actions, support segmentation, and drive customer experience improvements.

This role anchors local initiatives to the global strategy and collaborates across marketing and sales teams. You will lead Lead-to-Cash support, visualization needs, and local CRM processes, acting as a global

Qualifications

• Good knowledge of IT ecosystem (CRM, ERPs etc.).
• Translate data into actionable insights for strategic decisions.
• Proactive with excellent communication and stakeholder management.
• Advanced general business knowledge and market insights.
• Connect marketing and sales in the customer journey.
• Funnel management and customer experience focus.
• Sales management experience in a B2B setting.

Responsibilities

• Plan and execute commercial support activities based on marketing priorities.
• Engage local organization on lead, opportunity, contact and account management.
• Collect and prioritize local CRM needs to support Lead-to-Cash development.
• Ensure data visualization requirements are met and used for decisions.
• Drive data quality improvements per local and global requirements.
• Translate customer data into insights to support sales transformation.
• Champion Customer Experience processes and translate feedback into initiatives.
• Support segmentation efforts and local progress.
• Lead Commercial Excellence priorities from design to execution.

Skills

CRM data analysis

Stakeholder management

Commercial excellence

Marketing-sales alignment

Customer experience management

B2B sales

Data-driven decision making

Customer segmentation

Tools

CRM systems

ERP systems

Job description

Alfa Laval UK&I seeks a Commercial Excellence Specialist to activate CRM-driven strategies across the awareness-to-order process and local data quality efforts. You will translate customer insights into commercial actions, support segmentation, and drive customer experience improvements.

This role anchors local initiatives to the global strategy and collaborates across marketing and sales teams. You will lead Lead-to-Cash support, visualization needs, and local CRM processes, acting as a global