Job title:
Commercial Director Location:
Home
Core Purpose:
As part of the leadership team, this role will be accountable for leading and driving the agency business plan for 2025 and beyond, ensuring profitable and sustainable growth. This exceptional leader will drive the company's mission in the market, lead the agency culture, our product proposition, cultivate team growth, and enhance client performance to achieve demonstrable outcomes.
The role:
- Lead the implementation of the business plan for 2025 and beyond.
- Drive profitable and sustainable growth while ensuring alignment with agency valuation goals.
- Cultivate a positive agency culture that reflects the product values and mission.
- Inspire and mentor team members to foster professional development and engagement.
- Enhance client performance through tailored strategies based on the agency's three 'Unique' pillars: data, people, and conversations, and through meaningful partnerships.
- Act as a key advocate for the product's compelling story in the marketplace while identifying and pursuing new business opportunities to support growth objectives.
- Monitor market trends to adapt strategies for competitive advantage.
- Ensure operational excellence and accountability across all agency functions.
Minimum experience and skills:
- At least 5+ years in a leadership role within the marketing services industry, with a proven track record of driving business growth and client success.
- Minimum 3 years in strategic planning and executing successful business plans.
- Ability to lead diverse, cross-functional teams fostering collaboration and inclusion.
- Strong client relationship management skills, with experience in improving client performance and satisfaction, alongside financial management and contract negotiation experience.
- Familiarity with P+L management and data-driven decision-making for revenue and cost control.
Skills and Experience:
This person should be a Level 5 leader, demonstrating personal humility and professional will, capable of building enduring greatness.
Strategic Skills:
- Business, commercial & financial acumen: understanding the business landscape to build robust plans and make informed decisions.
- Goal setting & creative problem solving: setting clear goals and employing innovative solutions to overcome challenges.
- Resilience and leadership during transitions and crises.
Execution Skills:
- Customer-centric approach: prioritizing client needs and aligning strategies to deliver value and satisfaction.
- Ownership and decision-making: making informed choices and learning from outcomes.
- Governance: maintaining high ethical standards and compliance.
Relationship Skills:
- Effective communication: building relationships with clients, teams, and stakeholders through active listening and clear dialogue.
- Continuous professional development: staying current with industry knowledge and inspiring growth.
- Influence and collaboration: promoting teamwork, cross-functional collaboration, and mentorship to nurture talent.
Key Success Factors:
- Successful implementation of the business plan with milestone achievements.
- Measurable improvements in client performance and satisfaction.
- Enhanced agency culture with increased retention, engagement, and growth.
- Strengthened market position and brand presence.
Other Skills and Qualifications:
- Experience prioritized over formal qualifications.
- Bachelor's or MBA degree, or professional marketing, sales, or leadership certifications (e.g., CIM, CMI, ILM).
- Proficiency with CRM systems.
- Experience in managing third-party suppliers.