Commercial Director - Data Analytics Product

Alison Fox Recruitment; London; Remote; GBP 80,000 - 120,000; Full time

Job summary

An innovative agency is seeking a dynamic Commercial Director to lead its business plan for 2025 and beyond. This role requires a strategic leader with a strong background in marketing services, capable of driving growth and enhancing client performance. The ideal candidate will cultivate a positive agency culture, inspire diverse teams, and adapt strategies to market trends. Join a forward-thinking company that values creativity, teamwork, and professional development, and make a significant impact in the industry.

Qualifications

• 5+ years of leadership experience in marketing services.
• Proven track record of driving business growth.
• Experience in developing and executing business plans.

Responsibilities

• Lead implementation of the business plan for 2025 and beyond.
• Enhance client performance through tailored strategies.
• Inspire and mentor team members for professional development.

Skills

Leadership in marketing services

Business plan execution

Client relationship management

Financial management

Crisis management

Team collaboration

Education

Bachelor’s degree or MBA

Professional marketing certifications

Tools

CRM systems

Job description

Job Title:

Commercial Director

Location:

Home - work remotely

Core Purpose:

As part of the leadership team, this role will be accountable for leading and driving the agency business plan for 2025 and beyond, ensuring profitable and sustainable growth. This exceptional leader will drive the company mission in the market, lead the agency culture, our product proposition, cultivate team growth, and enhance client performance to achieve demonstrable outcomes.

The Role:

1. Lead the implementation of the business plan for 2025 and beyond.
2. Drive profitable and sustainable growth while ensuring alignment with agency valuation goals.
3. Cultivate a positive agency culture that reflects the product values and mission.
4. Inspire and mentor team members to foster professional development and engagement.
5. Enhance client performance through tailored strategies based on the agency's three unique pillars: data, people, and conversations, and through meaningful partnerships.
6. Act as a key advocate for the product's compelling story in the marketplace while identifying and pursuing new business opportunities to support growth objectives.
7. Monitor market trends to adapt strategies for competitive advantage.
8. Ensure operational excellence and accountability across all agency functions.

Minimum Experience and Skills:

• Minimum 5+ years of leadership experience within the marketing services industry, with a proven track record of driving business growth and client success.
• At least 3 years in developing and executing successful business plans.
• Ability to lead diverse, cross-functional teams and foster an inclusive environment.
• Strong background in client relationship management, financial management, and contract negotiation.
• Familiarity with P+L management for data-driven decision making.
• Level 5 leadership qualities: humility coupled with professional will.

Skills and Competencies:

• Strategic business, commercial, and financial acumen.
• Goal setting, creative problem solving, resilience, and crisis management.
• Customer-centric mindset and ability to identify growth opportunities.
• Strong ethical standards and governance adherence.
• Effective communication, active listening, and relationship-building skills.
• Commitment to ongoing professional development.
• Promotion of teamwork, collaboration, and mentorship.

Key Success Factors:

• Successful implementation of the business plan with growth milestones achieved.
• Improved client performance and satisfaction.
• Enhanced agency culture with higher retention and engagement.
• Strong market presence and brand positioning.

Qualifications:

• Experience prioritized over formal qualifications.
• Bachelor’s degree or MBA preferred; professional marketing, sales, or leadership certifications (e.g., CIM, CMI, ILM).
• Proficiency with CRM systems.
• Experience managing third-party suppliers.