Commercial Director

Inclusify.pro; Greater London; On-site; GBP 110,000 - 160,000; Full time

Job summary

Inclusify.pro seeks an experienced Commercial Director to lead UK sales operations and drive expansion growth in the UK market.

You will oversee a national multi-channel sales organisation, collaborate with Finance, Supply Chain and Marketing, and build strong relationships with major supermarkets and distributors to deliver sustainable revenue and profit growth.

Qualifications

• Minimum 10 years of sales leadership experience.
• Proven track record with major UK supermarkets and national retail chains.
• Experience securing national listings and negotiating commercial agreements.
• Strong ability to grow revenue, profitability and manage large budgets.
• Experience leading 10+ direct reports and larger sales teams.

Responsibilities

• Develop and execute the UK commercial strategy for revenue and profit growth.
• Own commercial performance including sales revenue, gross profit, pricing, margins and budgets.
• Identify new market opportunities, channels and partnerships.
• Lead negotiations, annual agreements, and promotional strategies.
• Establish clear sales targets, performance standards and accountability across teams.
• Coach and develop regional managers and the national field sales organisation.

Skills

Sales leadership

National accounts

Multi-channel sales

Budget management

Negotiation

CRM/ERP familiarity

Tools

CRM systems

ERP systems

Job description

Reporting to: General Manager / Managing Director

The Opportunity

We are seeking an experienced, commercially driven Commercial Director to lead UK sales operations and play a key role in our ambitious expansion plans. With an ambition to grow the business by 2.6x during 2027, we are entering an exciting stage of development.

The company offers a diverse portfolio of international products and established international brands, serving customers across multiple UK retail and distribution channels.

We are looking for a proven commercial leader who can turn ambitious growth targets into measurable results, strengthen relationships with major UK supermarkets and build a high-performing national sales organisation.

Key Responsibilities

• Develop and execute the UK commercial strategy to deliver sustainable revenue and profit growth.
• Take ownership of commercial performance, including sales revenue, gross profit, pricing, margins and budgets.
• Identify new market opportunities, distribution channels and strategic partnerships.
• Drive business expansion in line with ambitious growth objectives.
• Develop and maintain strong relationships with major UK supermarkets, national retail chains and strategic distributors.
• Lead commercial negotiations, annual agreements, joint business planning and promotional strategies.
• Secure new product listings and expand distribution across national retail networks.
• Oversee commercial activities across National Accounts, Trade Marketing, E-commerce, Wholesale, Cash & Carry, Independent Retail and Field Sales.
• Lead channel managers, regional sales supervisors and a wider national field sales organisation of approximately 30 employees.
• Establish clear sales targets, performance standards and accountability across all commercial teams.
• Improve customer acquisition, territory coverage, route productivity and sales execution.
• Monitor commercial KPIs, profitability, forecasting accuracy and sales performance.
• Strengthen pricing discipline, promotional effectiveness and customer profitability.
• Work closely with Finance, Supply Chain, Demand Planning and Marketing to align commercial growth with operational capabilities.
• Drive continuous improvement in commercial reporting, business processes and data-driven decision-making.
• Build, inspire and develop a high-performing commercial management team.
• Establish a results-oriented culture based on accountability, collaboration and continuous improvement.
• Coach and develop managers and sales teams to strengthen commercial capability.
• Support organisational development, succession planning and sustainable business growth.

About You

We are looking for an established commercial leader with a strong track record in the UK market and experience managing national accounts, complex distribution networks and multi-channel sales teams.

• Minimum 10 years of relevant sales experience, including senior commercial leadership.
• Proven experience working directly with major UK supermarkets and national retail chains.
• Demonstrable success in securing national listings, negotiating commercial agreements and developing key accounts.
• Strong track record of delivering profitable revenue growth and managing significant commercial budgets.
• Previous experience managing at least 10 direct reports and overseeing larger sales organisations.
• Extensive knowledge of national accounts, wholesale distribution, commercial pricing and multi-channel sales.
• Strong strategic thinking, commercial negotiation, financial analysis and leadership capabilities.
• Legal right to work in the UK.
• Experience managing international brands and diverse product portfolios.
• Background in high-growth, entrepreneurial or owner-managed businesses.
• Experience developing e-commerce and digital sales channels.
• Familiarity with CRM and ERP systems.
• Experience working with regulated product categories and associated compliance requirements.

What Success Looks Like

In this role, you will play a central part in transforming the commercial organisation and delivering the next stage of growth.

Success will be measured through:

• Sustainable and profitable revenue growth.
• New national supermarket listings and expanded UK distribution.
• Stronger gross margins and improved customer profitability.
• Development of strategic, long-term customer partnerships.
• Increased sales productivity and commercial efficiency.
• Improved forecasting, pricing discipline and operational collaboration.
• A motivated, capable and accountable commercial leadership team.

Why Join?

This is an opportunity to take ownership of a growing UK commercial operation at a pivotal stage in its development. You will have the opportunity to shape commercial strategy, strengthen market position, develop national retail partnerships and lead a substantial multi-channel sales organisation.

We are looking for someone who wants to make a measurable impact and play a significant role in the future growth of the business.

• We are committed to fair and inclusive recruitment. All applications will be considered based on relevant skills, experience and suitability for the role.