Commercial Director

Wynne Consulting; Leicester; On-site; GBP 95,000 - 150,000; Full time

Job summary

Wynne Consulting Limited is seeking a Commercial Director to take full ownership of commercial growth across the Midlands. You will lead the sales team, set strategy, and drive pricing, margins and forecasting with the General Manager.

This senior role requires a proven industrial B2B sales track record, strong pipeline discipline, and the ability to negotiate with key customers and suppliers to secure long-term growth.

Qualifications

• Proven track record in industrial B2B sales and driving growth.
• Experience leading a sales team against clear targets.
• Strong pipeline discipline: CRM accuracy, forecasting, follow-up, and conversion tracking.
• Confident in pricing, margin management and negotiation for Midlands market.
• Full UK driving licence.
• Experience in related sectors or distributor/OEM/EPC routes is a plus.

Responsibilities

• Own growth plan and set commercial strategy with the General Manager.
• Manage the sales team day-to-day, set targets, and drive delivery.
• Maintain a disciplined pipeline; follow up quotes; report conversion rates.
• Personally manage the Midlands patch, win new accounts and repeat business.
• Set and protect pricing to maintain target gross margin.
• Act as relationship manager for core suppliers; track spend and performance.
• Direct product strategy by monitoring trends across lines.

Skills

Industrial B2B sales

Sales leadership

Pricing & margins

CRM forecasting

Tools

CRM systems

Job description

Reports to: General Manager

An established, profitable UK distributor is seeking a Commercial Director to take full ownership of commercial growth: leading the sales team, setting strategy, and winning business across the Midlands. This is a senior, influential role with real authority over pricing, customers, suppliers and long‑term direction.

Key Responsibilities

• Growth & Strategy — Own the company’s growth plan and set commercial strategy with the General Manager, working closely with Finance on pricing, margin and forecasting.
• Sales Leadership — Manage the sales team day‑to‑day, set individual targets, and hold the team accountable for delivery.
• Pipeline & Conversion — Maintain a disciplined, accurate pipeline; ensure every quote is followed up; track and report conversion rates.
• Midlands Territory Ownership — Personally manage and grow the Midlands patch, winning new accounts and securing repeat business.
• Pricing & Margin — Set and protect pricing, ensuring gross margin stays at or above target.
• Supplier Relationships — Act as relationship manager for all core suppliers, tracking spend, performance and targets.
• Product Strategy — Monitor trends across product lines and direct strategy on which ranges to push, grow or discontinue.

About You

• Proven track record in industrial B2B sales, ideally valves, actuators, fluid controls or instrumentation.
• Experience leading a sales team against clear targets.
• Strong pipeline discipline: CRM accuracy, forecasting, quote follow‑up and conversion tracking.
• Confident in pricing, margin management and negotiation, with solid knowledge of the Midlands market.
• Full UK driving licence.
• Experience in related sectors (pumps, seals, filtration, instrumentation) or selling via distributor, OEM or EPC routes is a strong plus.

Why This Role Matters

This is a chance to shape the future of a successful UK distributor — not just manage a sales function. You’ll have genuine authority over pricing, customers, suppliers and commercial strategy, with a clear pathway to long‑term progression for the right person.