Head of Commercial Sales

Creideas; Glasgow; On-site; GBP 75,000 - 80,000; Full time

Job summary

Creideas in Glasgow is seeking a Head of Commercial Sales to lead a growing UK sales function, shape strategy and drive profitable growth.

You will coach a high-performing team, build key accounts and distributors, develop opportunities across markets, and partner with senior leadership to translate commercial plans into action.

The role requires a proven track record in senior sales leadership, strong exposure to UK retail and FMCG, and an entrepreneurial mindset.

Qualifications

• Demonstrated senior sales leadership within a branded, consumer-facing business.
• Experience across FMCG, food, beverage, or premium consumer products.
• Strong exposure to UK retail, grocery, wholesale, and distribution channels.
• Proven ability to drive sales growth and improve commercial performance.
• Ability to lead, mentor and inspire teams with structure and direction.
• Solid financial sense, pricing, margin management and forecasting.
• Entrepreneurial mindset with resilience and willingness to challenge status quo.

Responsibilities

• Lead, coach and develop a sales team to high performance.
• Develop and execute sales strategies to accelerate growth.
• Own commercial performance including revenue, forecasting and profitability.
• Strengthen relationships with key accounts, distributors and partners.
• Identify new routes to market and increase market share.
• Collaborate cross-functionally to translate plans into action.
• Provide clear commercial insight to the leadership team.

Skills

Senior sales leadership

FMCG experience

UK retail exposure

Sales growth track record

People leadership

Financial acumen

Entrepreneurial mindset

International experience

Job description

Position: Head of Commercial Sales

Salary: Approx £75,000 - £80,000 per annum plus Bonus & Car Allowance

Location: Glasgow / West of Scotland

An opportunity to lead, influence and make a real commercial impact.

We're partnering exclusively with an established, ambitious business to appoint an exceptional Head of Commercial Sales at an important stage in its development.

This is a fantastic opportunity for a commercially astute, results-driven sales leader who thrives on building high-performing teams, identifying opportunities for growth and turning commercial strategy into tangible results.

With an established market presence, a strong product portfolio and significant opportunities for further growth, the business is looking for someone who can bring fresh thinking, commercial discipline and inspiring leadership to its sales function.

This isn't a role for someone who simply wants to maintain the status quo. We're looking for an individual who wants to take ownership, challenge thinking and make a genuine difference.

The Opportunity

As Head of Commercial Sales, you'll play a pivotal role in shaping and delivering the commercial strategy, with a particular focus on strengthening UK performance and developing opportunities across wider markets.

You’ll lead and develop an existing sales team, build strong relationships with key customers and distribution partners, and identify new opportunities to drive sustainable, profitable growth.

Working closely with senior leadership, you'll have the autonomy to influence decisions, introduce new ideas and help shape the future direction of the business.

Key responsibilities will include:

• Leading, coaching and developing a sales team, creating a culture of accountability, collaboration and high performance.
• Developing and executing sales strategies to accelerate growth across existing and emerging markets.
• Taking ownership of commercial performance, including revenue, forecasting, pricing and profitability.
• Building and strengthening relationships with key accounts, distributors, wholesalers and strategic partners.
• Identifying new routes to market, commercial opportunities and opportunities to increase market share.
• Working cross-functionally to ensure commercial plans translate into effective market activity.
• Providing clear commercial insight, direction and recommendations to the senior leadership team.

About You

We're looking for a confident, credible and commercially sharp leader who combines strategic thinking with a hands-on approach.

You’ll understand what it takes to deliver results in a competitive market, but just as importantly, you’ll know how to bring people with you.

Ideally, you’ll bring:

• A proven track record in a senior sales or commercial leadership role within a branded, consumer-facing business.
• Experience across FMCG, food, beverage, premium consumer products or a similarly competitive commercial environment.
• Strong exposure to UK retail, grocery, wholesale, on-trade, off-trade or international distribution channels.
• Demonstrable success in driving sales growth, improving commercial performance and developing customer relationships.
• The ability to lead, mentor and inspire teams, bringing structure, direction and commercial confidence.
• Strong financial and commercial acumen, with an understanding of pricing, margin management and forecasting.
• An entrepreneurial mindset, resilience and the confidence to challenge established thinking.

International market experience would be advantageous, but we're equally interested in individuals who have built exceptional careers driving growth within the UK.

Above all, we're looking for someone with energy, ambition, sound commercial judgement and the ability to turn opportunity into results.

Why Consider This Opportunity?

This is a chance to make your mark in a business where your contribution will be visible, valued and genuinely influential.

You’ll enjoy:

• Real ownership and autonomy – the opportunity to shape commercial priorities and influence the sales strategy.
• A genuine leadership challenge – the chance to develop people, strengthen capability and build a high-performing team.
• Significant growth potential – opportunities to expand market presence, develop customer relationships and unlock new revenue streams.
• Direct access to senior decision-makers – the ability to influence change without unnecessary layers of bureaucracy.
• An established business with ambition – combining an existing market presence with the opportunity to introduce fresh ideas and drive the next stage of growth.

If you're an ambitious sales leader looking for a role where you can have real influence, build something meaningful and see the impact of your decisions, we'd love to hear from you.